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Online Marketing Strategies For Wealth Creation

One of the major problems faced by small to medium sized businesses is that of gaining online visibility and receiving enough traffic. Poor visibility and less traffic equal no phone calls and no sales. No business owner in Sydney can remain oblivious to the fact that competitors use every online marketing strategy and opportunity to grow their businesses and reach a wider targeted audience.

If you do not become aggressive with your online marketing, then potential clients will always discover your competitor’s website and products before yours. How do you get a step ahead of your competitors? What do you need to attract the right traffic that convert on your website? The answer is no longer a big secret, and many companies are aware of it. All you need is the right SEO solutions.

SEO services that bring great results should be designed with your business needs in mind. For your website to reach online success, you’ll not only need to know what your competitors are doing, but will equally need to do it better than them. With the right solutions in SEO Sydney, you can maximize the online presence of your brand, increase your search engine rankings, and attract visitors that will certainly be interested in your services and brand.

The SEO specialist in Sydney will be able to work with you, ensuring that your website pages contain keywords with the marketing strength that can make them more visible on search engines. The SEO specialist also helps in rebranding and transforming your website into a successful local-industry leader. This is not the kind of service that can be provided by just any kind of SEO professional.

Should You Hire a Big Company or an Independent SEO Expert?

Although you will definitely feel attracted to SEO companies with big names, it can be more rewarding working with independent professionals who can pay keen attention to detail and who can ensure that only the most effective and result-driven strategies are used to create the success you need for your business. With big SEO companies, you can hardly be sure that your emails and phone calls are received by decision makers or those qualified to offer the service you are looking for. Sometimes you’re not even sure if the professional handling your campaign understands your business needs as you cannot communicate with him directly. There are many advantages of working with reputable SEO consultants like Helium SEO. Some of them include:

– Quality communication as you deal directly with the SEO expert
– Independent SEO experts can pay more attention to detail than big companies working with numerous clients at a time
– Customized and personalized services designed to address crucial business needs

Helium SEO is one of Sydney’s best search engine optimization consulting firms with an impressive record of success. The services provided by the company are designed to maximize the online visibility of your brand. The professional uses core SEO practices, including link building, website audit, keyword research and analysis, on-page optimisation, and social media marketing. With this service, you can get more traffic at the most affordable cost.

While finding the right company for handling search engine optimization consultation is important, most businesses end up choosing the most popular SEO agencies. They do this in the hope that a big company will mean better results, but are often unsatisfied with the services they receive. Why? Not only are big SEO agencies more expensive, they also handle several clients side by side, which mean they neither have the time to give a business personal attention, nor are they in a position to work closely with their clients for truly customized SEO packages that produce better, faster results. So what is the solution? Hiring an independent SEO consulting specialist can often be the best way to get high standard, personalised and result oriented SEO services.

Advantages of hiring independent SEO consultants

Independent consultants have more time to devote to each customer, which means their SEO services are often more personalized. Other benefits of hiring an independent consultant for SEO include:

· Cost effective, as their fee can be anything between 35% and 50% lesser when compared to what big SEO companies charge
· More time to give attention to details and personalised care, as they take on fewer clients at any given point of time which ensures 100% customer satisfaction
· Most big SEO companies offer more than just SEO, whereas for an independent consultant SEO services are the main business, which is why they are more thorough at it
· Result oriented approach based on the fact they have more time to understand the smaller nuances of a business, and offer more customized SEO packages based on only the necessary requirements. With big SEO companies, the packages are usually a lot less flexible
· More Up to Date search engine optimization skills, as they put in more effort in to research and analysis, rather than following a cut and dry format for all projects they undertake

What SEO services do independent SEO consultants offer?

A good SEO consultant will offer most services that are crucial for enhanced search engine optimization, and while some will be apt for beginners looking for affordable Web Hosting SEO, others are more suited to bigger businesses looking to improve their Google ranking and On-page SEO.

Some of the SEO Services an expert independent SEO service provider offers are:

· Thorough keyword research for better content and improved search ability
· On-page optimization for improved targeted traffic based on business niche
· Competitive analysis for more market knowledge to gauge competitors weaknesses
· High quality back link building to increase online visibility
· SEO reports to track success
· Improved ranking by using the best SEO techniques most suitable for a business’s needs

The right SEO consultant will understand what is best for a business, so that the apt SEO services can be implemented to get the No#1 rank in the fastest possible time. It comes as no surprise that choosing an independent SEO consultant specialist is better than opting for a large SEO firm. Most beginners find themselves getting lost in the system of a larger SEO company, mainly because the process is highly impersonal and inflexible to cater to the needs of a new or struggling business in the best possible way, not to mention that they are a lot more expensive too.

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Modern Surfing Accessories

While the origins of surfing are largely unknown, historians can confirm that it was a highly sacred sport in Polynesian islands, so much so that priests were designated to pray for good surf conditions before avid surfers could go out and catch the perfect wave. Not only was surfing a popular sport, it was a way to keep chiefs in top physical condition and also served as a way to resolve conflicts among tribes through competitions that designated a clear winner. Although it did experience a slight decline in the 19th century, surfing was popularized on the beaches of Australia and the USA by several veterans and has since become one of the best loved sports in the world.

Surfboard technology has been becoming increasingly sophisticated over the years ever since the introduction of the first modern mass produced surfboard. The decades have seen the introduction of the hollow, hot curl, balsa, fiberglass, commercial, sausage and finally, the one we use today, the shortboard. Fin technology was introduced around this time, to increase the stability of the surfboard. Prior to the introduction of fin technology, surfers had to control the stability of the board by dragging one foot in the water which was no easy task. However, surfing’s increasing popularity led to the development of first, glass on fins and ultimately, the highly efficient removable fins that we have today.

Removable Fin Systems

Removable fins existed as far back as the early 1930s but were very basic in design and surfers did not have much variety to choose from. A surfboard fin is simply a hydrofoil that is attached to the tail of a surfboard to help surfers direct the board in their desired direction and also to improve stability while surfing. Fins come in many different shapes and sizes and may be attached singly or in multiples to the tail of a board. The most common types of fins uses today are the removable fin systems, which can be unscrewed from the tail of a surfboard and rearranged in a different configuration or replaced with other types of fins in order to increase maneuverability. Today’s removable fin systems are high tech, user friendly and aesthetically pleasing and were brought to us thanks to the innovations of the two most important companies in the removable fin market i.e. Fin Control System (FCS) and Futures Fins.

FCS

The FCS removable fin system was developed and patented in the early 1990s by Australian Brian Whitty and quickly became one of the most popular surf products globally. It is a favorite with surf world title winners and has been used in countless surf contests around the world. The premise of the FCS removable fin system is simple; easy maneuverability through the use of multiple fins. The fin system can be used in a tri, quad or five fin setup in order to improve and change the direction and stability of a board. Depending on a surfer’s preference, there are options to change the fore and aft positioning of the fin for better control. FCS has several fin system ranges including the FCS origin, FCS X-2, FCS Longboard, FCS fusion and most recently, FCS II. All these ranges are designed to cater to the needs of all surfers, regardless of whether they are just starting out, are experienced veteran or are award winning professionals. FCS fins are available for sale at many physical surf shops as well as online surfing stores. Just do a search for, fcs fins sale and you should find what you are looking for.

Futures Fins

Futures Fins is a California based company known for its innovative approach to removable surf fin technology. Since the company is based right next to the water on Huntingdon beach, all new inventions are tested to the maximum to ensure surfers get the best performance out of futures fins systems. Futures Fins offerings to surfers includes Fin boxes, which are removable fin systems that allow for 60% more attachment than regular plug-ins, and several high performance foils including the V2, V, Tow, and Flat foils. Fins come with two different flex styles i.e. BLackstix and Techflex which influence the directional movement of the surfboard. With over 700 products to offer customers, Futures Fins is one of the premier removable fin systems suppliers globally.

Advantages of using Removable Fin Systems

Removable fin systems have several advantages to offer surfer generally and in comparison to glassed on fin systems. These include:

Durability

Glass on fin systems are notorious for their ability to damage the entire surfboard if you encounter a barrier or crash into another surfer in the ocean. This means that once your fin breaks, you can pretty much say goodbye to your board because you will likely never be able to use it again. On the other hand, if you experience the same accident with removable fins, only the fins are likely to be affected as they are designed to come off in such an eventuality which makes for a much more durable board.

Easier Control

With many removable fin systems coming with up to six adjustable fins, surfers have never had an easier type maneuvering their boards in the ocean. In addition to providing multiple fin options, some systems even allow surfers to vary the direction of their fins for greater stability in the water. This particular feature may explain why all the world surfing contests except one have been won with a removable fin surfboard since the late 1990s.

Cost Effectiveness

Before the advent of removable fin systems, surfers often had to have more than one board on hand to serve as a backup in case the other one broke and also to allow them to explore more speed, rotation and stability options. With the introduction of multi fin removable systems, surfers now have the option to test for all these variables just by changing the number or direction of fins without having to spend any more money to buy and maintain multiple boards.

To say that removable fin systems have revolutionalised surfing is an understatement. Ever since the introduction of these systems, surfers have experienced safer surfing, greater speed and control, financial savings and myriad other benefits. With the hundreds of options available today, each surfer has the opportunity to pick the right fin system for maximum enjoyment in the water.

Everything You Need To Know About Becoming An Electrician

So You Want To Become An Electrician…

Are you interested in becoming an electrician?

Great, you’ve come to the right place! It’s never been a better time to become an electrician. In fact the demand for electricians in the US has skyrocketed in recent times, and that’s even with all the economic uncertainty that’s going on in the world today! If you need an emergency electrician Brisbane after hours, Emergencybrisbaneelectrician.com.au are available 24 hours a day 7 days a week for electrical emergencies.

The best thing about becoming an electrician is that you don’t have to accumulate tens of thousands of dollars of student debt to earn a good living. In fact, as an apprentice electrician you’ll be able to earn while you learn your trade. That means that while your peers are slogging through the tedium of college with no guarantee of a job after they graduate, you’ll be earning a decent wage and your electrician training at the same time.

If all of this sounds good to you, then read on for more vital information about how you can become an electrician in the quickest and easiest possible way.

Why You Should Become An Electrician

Still not convinced that becoming an electrician is the right career path for you? Here are 3 reasons that might just help to convince you:

1. It’s A Very Respected Profession

Let’s face it, there are a lot of jobs out there that you would be embarrassed for having, but being an electrician is definitely not one of them. It is a very well-respected profession within the construction trade, and it’s actually considered by many to be THE top job within the industry. In fact, most people would understand that it takes no small amount of skill and expert knowledge to work with electricity every single day. That in itself brings you a whole lot of respect for doing what you do as an electrician.

2. It’s Not The Hardest Job In The World

I’m not saying that being an electrician is easy at all, but you definitely won’t have to push yourself to the limit physically to get the job done. The job is really about using your head as much as your hands, so if you’re good at problem solving and have an eye for detail, this would definitely be the perfect job for you. Not to mention that you’ll encounter new challenges with each new project that you work on, so it will never get boring either.

3. It’s An Opportunity To Start A Business

Everyone knows that you won’t get rich working for someone else, so eventually many people decide to strike it out on their own and start their own business. As an electrician, you have a huge advantage because you have a skill that is very much in demand regardless of the economic climate. If you’re good at what you do and have a knack for managing your time and resources effectively, then starting a business should be a no-brainer for you once you’ve accumulated enough experience. That way, you can take on your own apprentices and slowly build up your electrical empire.

How To Become An Electrician

So how do you become an electrician? Although there are many excellent vocational courses out there, the best way to become an electrician is still to do an apprenticeship.

As an apprentice electrician, you’ll get to go out into the field and experience every aspect of what being an electrician is all about. That’s something that no teacher or course can ever teach you. And as I already mentioned, while you’ll be paying thousands of dollars for a course, you get paid to learn your craft as an apprentice.

Before you rush out and sign up to your local apprenticeship program though, you should take some time to find out more about the different areas of electrical work and which area you might want to specialize in.

Typically, most electricians will focus on one particular area of expertise, namely commercial work, industrial work or maintenance work. Although all licensed electricians will be able to do residential installation and repair work, specializing is where the big money is so you’ll definitely want to build towards that.

Becoming An An Apprentice Electrician

To become an apprentice electrician, you’ll need to be at least 18 years of age and have either a high school diploma or a GED. You should also be in good physical shape, have good hand-eye coordination and very importantly, you cannot be color-blind. After all, electricians work with wires with many different colors that denote the function of the wire, and you’ll need to be able to tell these wires apart to do your job effectively. If you haven’t tested yourself to see if you’re color-blind, I highly recommend going in to get it checked before you apply for an apprenticeship.

If you fulfil all the requirements, great! You’re ready to take your first steps towards becoming an electrician. It’s important to note that you’ll need to join a certified apprenticeship program so that your time as an apprentice will be valid in the eyes of your local certification board. I know it’s an obvious thing to say but you’ll be surprised at how many people end up doing a non-certified course and end up regretting it. The best place to go to find out more about the apprenticeships available in your area would be your local Joint Training Committee (JTC) or Electrical Contractors Association.

Doing an electrical apprenticeship normally takes four years, and this includes 144 hours of class time and 2,000 hours of on-the-job training each year. In your class time, you’ll be learning all about fundamental electrical theory, the National Electrical Code as well as your local rules and regulations. Down the road, you will be tested on these concepts and codes so make sure you pay attention! After you have finished your apprenticeship, you’ll have to sit for an exam to become a licensed electrician. In most states this is known as getting your Journeyman License.

How Much Does An Electrician Make?

Based on the latest Bureau of Labor Statistics data, the average electrician in the United States makes just over $48,000 a year. While that doesn’t seem like a lot of money to some people, it’s important to remember that that’s the average of ALL electricians, including the apprentices, journeymen and master electricians. Obviously an apprentice would earn much less than a journeyman or a master electrician, so that’s where the figures don’t tell the full story.

By doing a little more digging, I managed to find out that the bottom 10% of earners among those surveyed made just under $28,000 a year, while the top 10% of earners made a whopping $80,000 per annum. That’s almost three times more! Obviously, the more experience and credentials you have as an electrician, the more money you’ll earn. It’s as simple as that.

Of course, these figures don’t include the profits made by electricians who own their own business as well. When you factor that into the equation, then becoming an electrician can be very lucrative indeed. The most important thing is to learn your craft well, build up your reputation within the industry and when the time comes, you’ll be fully equipped to start your own profitable electrical services business. Becoming an electrician you need to learn more here.

Interestingly enough, the Bureau of Labor Statistics also predicts that the demand for qualified electricians will explode in the next ten years. In fact, they expect more than 130,000 new electrician jobs to be created before over this time period, which is a staggering 23% increase. Based on their analysis of the growth of various industries and professions, this is significantly higher than average.

This study basically confirms what we already know, which is that regardless of the economic conditions, people will still continue to require the use of electricity in their everyday lives. More importantly, they will need electricians to install, maintain and repair these electrical systems for years to come.

The Final Word On Becoming An Electrician

Of course, whether or not you should become an electrician really boils down to one thing. Is working with electricity and solving the unique challenges involved in the whole process something that you have an interest in? If your answer to that question is yes or even maybe, then I encourage you to find out more about becoming an electrician and electrician apprenticeships. It could be the best decision you’ve ever made!

7 White Label Marketing Services To Resell & Make Money

As an agency owner, you get to a point where you can’t do everything you’d like to. Clients ask for new services and it can be tough to say no when you don’t have time. Want to appear your site in google? Get our package at SEO consultant Sydney.

Saying no to new work can often be the right choice. As a small company you should focus on what you do best, whether it’s SEO, paid search, web development, etc.​

That’s where white label services can be the perfect partners for your agency. If you find the right ones and manage them properly, they can:

  • Increase revenue and profits
  • Help your business appear larger and more trustworthy
  • Make customers happier by offering more services
  • Be mutually beneficial for every party involved

In order to make this happen you need two things:

  1. Top notch white label services or bust. You must always test every service before selling them. You can do this by ordering the services for your own website or offering a discounted version to your clients. With a few exceptions, cheap services usually end up in a cheap job.
  2. Another necessary piece is good account management. Your agency needs to be proactive in communicating with the company offering their services and your client. If something goes wrong with the other company it’s better to be upfront and tell your client right away. Problems pile up fast.

In my experience if you can get those two things covered, there’s no reason you can’t expand your offerings to the following seven services.

Conversion Rate Optimization

Imagine you’re doing a great job with SEO and PPC – traffic is flowing – but it isn’t converting in to leads. Fortunately this can be addressed with conversion rate optimization (CRO).

Through systematic A/B tests or multivariate tests, conversion rate optimization makes the most of the traffic you already have. A great thing about conversion rate optimization is that if done properly it can deliver fantastic returns for your clients. This means it can be a money making venue, as well as make your other marketing efforts look better by delivering more conversions.

CRO can be a technical field and is best left to experts unless you’ve got experience and know what you’re doing. If you’re looking to learn, practice and offer the service yourself Quick Sprout has a fantastic starter guide.

Until that time Ryp Marketing offers white label services starting at $1,000. You can charge your clients for a one-off assessment or ongoing monthly tests.

Website Speed Up

Website speed is often an overlooked part of web development and online marketing as a whole. If you haven’t seen Kiss Metric’s infographic on site speed it’s well worth a look. The lowdown on site speed is that it can make a big difference on conversion rates. According to a study done by Akamai and Gomez.com, nearly half of all users abandon a site that isn’t loaded in 3 seconds. HALF.

If your client’s website is slow as a panda (Google joke), maybe it’s time to offer them a website speed up service. Run your clients website through the Google PageSpeed Tool, Pingdom and GTMetrix to find out. You can even use that infographic to make a solid case as to why they need to speed things up.

Problem is.. A lot of the website speed up service can be technical. What is parsing of Javascript? Gzip.. I have WinZip? Use cookie free domains? The only cookies I have are in my pantry.

Not to fear! There are services out there which can help.

Load Faster seems to be the perfect pairing with any marketing agency. They have a number of different website speed-up packages including a Web Agency option. They’ll do the optimizations completely behind the scenes – you just need to sell it.

App Development

As you know, the popularity of apps have boomed in the past few years. Getting customers to download an app is a great way to market your business since they have easy access to the app and you can send them push notifications. Due to this, many businesses are looking to have their own app developed.

Buildfire is software which allows you to build a branded app without development knowledge. All you have to do is choose a template, personalize the app and then publish. It’s easy to do and is perfect for many industries including: education, restaurants, and non-profits. It’s easy to include other features like loyalty programs and event calendars.

*Shoutem is another option as well.

SEO Link Building

Disclaimer: Do NOT sell any SEO services unless you’ve personally ranked multiple websites before and you know what you’re talking about. We’ve written a guide on using SEO resellers – so take a look at that.

As a former SEO consultant I would never, ever recommend outsourcing the entire SEO process. There are way too many moving parts and a lot of risk involved with doing that. It doesn’t make sense to outsource website audits when you’re most likely going to have to carry out a presentation and answer questions about the audit.

One thing that you can get done and upsell are link building services. Fiverr won’t cut it anymore though. If you go cheap buying link building services you will get burned.

That being said, I’d recommend finding a reliable provider of link building services and sticking with them:

  • Page One Power is one of the most well-known custom link building providers
  • Sharp Rocket is a link building agency run by Venchito Tampon Jr. in the Philippines and is a cheaper option

Always be sure to monitor the SEO progress of clients with your own rank tracker and analytics suite.

Another option that you can take is to build your agency its own personal blog network. Some people frown upon this, but PBNs still work regardless of the naysayers.

If you’re going the PBN route always be transparent with your clients and tell them what you’re doing and why it may be risky. Like I said before, don’t sell any link building services unless you have personal experience building links yourself.

Content Creation

It’s 2016 and time to step up your content offerings. “Good, unique” 500 word content just won’t move the needle – you need to make it 10x content. Luckily, there are a few ways you can offer a content marketing service though you may not have world-class talent in house.

Neil Patel has a great blog post on hiring good bloggers. You can use his guidelines for finding a great writer and post a job on the Pro Blogger job board. It might take some time to ensure that you have good writers, but you can pay around $100-200 per post and charge your clients double that amount.

You can also find a plethora of graphic designers to test and hire to create accompanying visuals for blog posts, or design standalone pieces like infographics. There are fantastic designers available to make infographics for around $200-300 each and you can sell these pieces for $500+.

Social Media Management

Managing social media accounts can be a time consuming process and may not be worth doing yourself unless you have plenty of clients looking to have it done. In that case, you can hire a full time social media manager, otherwise it might make sense to resell. The reason I say this is because social management is generally pretty cheap and smaller clients won’t pay more than a couple hundred dollars a month to have it done.

For basic social media management you have a couple options:

  1. You can do a sort of hybrid resell strategy where you use Quuu to fill the social media accounts with content you can fill in Buffer with relevant company news. Quuu is actually a free service (for up to 2 posts a day) where they’ll curate content based on the topics you choose and share it on your social media channels. It’s a great service and can be a big time saver.
  2. You can outsource the entire thing to another company offering white label services. 99 Dollar Social is a company which offers social media management for $99 a month. They have a reseller program that you can sign up for.

PPC

I’ve had experience outsourcing PPC and I’ve found the best way is to get another white label marketing company set up the build, while you maintain and optimize the campaign. Setting up a proper PPC campaign can be a time consuming process but optimizing doesn’t. Updating ad copy, monitoring search terms and adding negative keywords takes a few hours a month for smaller campaigns.

Using this strategy works out well since you can charge an initial set up fee that covers the build, while you charge for monthly maintenance and optimization.

There are a number of companies who white label ppc including White Shark and ClicksGeek.

Conclusion

If you’re looking to become a “full service” marketing agency, reselling white label services can help you get there. Bring in clients with your core competency (SEO, PPC, Design, etc.) and fill in the spaces by partnering with the right companies. For SEO inquiries about our services, click here.

How to Become an Electrician in 5 Steps

Research what it takes to become an electrician. Learn about education requirements, job duties, average salary and job outlook to find out if this is the career for you. Schools offering Electrician degrees can also be found in these popular choices. An 24 hour electrician Brisbane can encompass anything from an unexpected power outage to a fallen power line.

What Does an Electrician Do?

Electricians are responsible for ensuring that the power works properly in buildings. They may install wiring, lighting systems, communication systems and control systems in homes, commercial buildings or businesses. Electricians may also work on repairs to the electrical systems, or perform routine maintenance. They need to be familiar with electrical codes and ensure that all work meets safety standards. As part of their job they may have to read blueprints or other technical documents to determine how an electrical system has been installed and where repairs or maintenance may be needed. They may also need to read these documents prior to installing a system into a new construction project. According to the U.S. Bureau of Labor Statistics (BLS) as of 2014, 10% of electricians were self-employed, and 63% worked as electrical and other wiring contractors. Their duties may involve working both inside and outside, and they may need to work in small spaces or spend prolonged periods of time standing or on their knees.

What Is an Electrician?

An electrician is a skilled laborer who specializes in supplying, installing and maintaining electrical wiring systems in residential and commercial buildings. To become an electrician you will need to earn a high school diploma, complete classroom instruction, accumulate a certain number of on-the-job training hours and obtain a state license.

Step 1: Research Electrician Duties

As an electrician you would furnish and manage wiring in homes, factories and businesses. To do this, you will read blueprints to determine locations of outlets, panel boards, circuits and other types of equipment. Then, you’re responsible for connecting wires to transformers, switches and other components. All the work you do needs to comply with local and state building codes to ensure public safety. You can choose to specialize in either construction where you’ll install wiring systems or in maintenance where you’ll upgrade wiring systems.

Step 2: Take Relevant High School Courses

Some courses available to you in high school can help prepare you for a career as an electrician. Some possibilities include algebra, geometry, physics, chemistry, workshop, English and mechanical drawing. If you’re interested in setting up your own business some day, you should consider courses in business, entrepreneurship and accounting as well. Joining a high school electronics club will provide you with additional background. You could also try to gain experience by volunteering for organizations such as Habitat for Humanity or by working with an electrician during the summer.

Step 3: Earn a Certificate or Associate’s Degree

Community colleges and technical schools offer certificate and associate’s degree programs that will train you in the fundamentals of electrical power systems. Program content addresses electrical theory, electrical drafting, wiring techniques, and the national electrical code through a mix of classroom and lab courses. Associate’s degree programs also include general education courses. Certificate programs may be completed in a year or less. Associate’s degrees may be earned in two years.

Step 4: Complete an Industry-Sponsored Apprenticeship

Apprenticeships take approximately four years to finish and are composed of 144 hours of classroom lessons. Credits earned in a certificate or associate’s degree program may be applied towards the requirement. Classes cover blueprint reading, safety, mathematics, electrical theory and fire alarm safety. You also need 2,000 hours of on-the-job training with an experienced electrician. Tasks you can expect to perform include drilling holes, testing wires and switches and installing conduit.

The U.S. Bureau of Labor Statistics (www.bls.gov) lists four organizations — the International Brotherhood of Electrical Workers (IBEW), the National Electrical Contractors Association (NECA), the Associated Builders and Contractors (ABC) and the Independent Electrical Contractors (IEC) — as sponsors of apprenticeship programs. The IBEW and the NECA conduct their programs through the National Joint Apprenticeship and Training Committee. To find a sponsored apprenticeship, consult the Office of Apprenticeships Sponsors website (oa.doleta.gov).

Step 5: Obtain a License

Most states require that electricians acquire a license. You should contact your state’s local building official for licensing requirements. In a majority of instances you need to pass exams on the National Electrical Code and common electrical knowledge and theory. Once licensed, you need to take continuing education courses to keep up-to-date with National Electrical Code additions or amendments and new procedures and materials.

What Are Some Related Alternative Careers?

Heating, air conditioning and refrigeration mechanics and installers install and maintain heating and air conditioning equipment and may also repair refrigeration units. They typically complete some post secondary training, such as a certificate or associate’s degree program, and they need to understand how the electronic systems in the items they work with operate so that they can correctly install and repair them. Electrical and electronics installers and repairers may be involved in installing or repairing things like telecommunications equipment or utilities. They also typically prepare for their career by completing a post secondary certificate, diploma or associate’s degree program. Line installers and repairs do not necessarily need any post secondary education; they install and repair things like power and telecommunications cables. Installing and repairing your electrical issues is our number one priority, come and visit us.

How Does Search Engine Optimization Work

The world of SEO is full of so many different search engines, firms, opinions, and more. Google recommends one thing, Bing another, and then companies and message boards tell you not to believe it, and really the only way to rank is by doing this or that. SERPS, organic ranks, search marketing, algorithm updates, penalties, backlinks, colored hats and more… it can get overwhelming to try to figure out how search engine optimization works, and where to even begin. Here at Creative California, we work hard to make what we do clear and easy to understand, so here’s our quick breakdown of how it all works. Let our SEO consultants help you dominate the search results and generate leads through your website.

Search Engine Optimization has its Foundation in Links

In the early days, the creators of search engines sought a way to index the pages of the internet, and to provide quality sites in response to a query. The thought was that the more times a site was linked to (called backlinks), the more reputable the site was, and thus the higher in the rankings it should be. Algorithms were developed to automate this process, and thus websites like Google were born.

The problem was, with how this was originally built, people caught on to the way it worked and began manipulating the algorithms to get the results they wanted. Many companies would build “link network” sites, whose sole purpose was to link other sites together, thus artificially raising the ranking of their member sites. Oftentimes, when you hired an SEO firm, you would be asked to create a links page on your site that listed other sites as “partners.”

Google, primarily, has actively fought against these tricks (employed by what many call “black hat” companies), and have put an emphasis on quality content and public reputation. It has created many different new algorithms to help weed out these black hat tactics: Penguin to combat link building strategies, Panda to combat content that is geared strictly towards keyword ranking, the newer Pigeon for local results, and others. Bing and other search engines have slightly different approaches, but the foundations are often the same.

For a basic rundown on how search works from an engineer at Google, here’s a quick three-minute video discussing the very basics on how their search engine works:

So, How do I Rank Well in Search Engines?

In light of these programs and more, the way to rank well in the SERPs (search engine results pages) is, at a basic level, as follows:

  • Write quality content.
  • Distribute and publicize your content.
  • The community interacts and shares your content.
  • Links to the content are built on other sites.
  • Your online reputation increases, and with more people “talking” about you, your rank goes up.

That’s it, for the most part. It sounds easy, but there is a lot involved to get there. You have to make sure your website is built in a way that’s favorable to the user, and meets the standards of the search engines. This means that it has to be fast, usable, clean, and informative. It has to play nice with search engines and be error free. When you write your content, you do want to make sure to keep best practices in mind, but still write it as if you’re writing to people, not robots. And then you need to employ proper marketing and public relations strategies to get your content in front of the eyes of readers who are interested.

If you follow these rules, you’ll find yourself ranking well in your niche long-term. It’s a marathon, not a sprint. Don’t be tempted by companies who promise you links, ranking and more immediately. They may be able to make progress, but the next time an algorithm update comes out, you could find yourself penalized with poor search rankings, or even completely blocked from search engines.

If you’re interested in partnering with a local search engine optimization company that cares about your ROI, or want a free SEO analysis, don’t hesitate to contact us today!