Generic Keyword Strategy

Generic Keywords are broad terms which are searched for online. Search terms such as: Shoes, Loans, Books, Real Estate, Vacations can all be considered as generic or broad search terms. Searches for generic terms most often result in the largest brands or companies for those particular terms being displayed in search results pages.

Many generic keywords and phrases can be the most difficult to achieve high ranking search results for. A search for a generic term such as "books" for instance will produce a listing of the some most well known online and offline book retailers and distributors. Such companies are well established and enjoy what is known as authority status for these particular search terms.

A newly built website cannot realistically expect to compete from day one with the likes of Amazon, the NY Times and Barnes & Noble for the generic Keyword "books" Businesses with established offline and online authority status. However, it is possible to compete for many generic search terms. I have always maintained that the internet is an even playing field.

Large companies do not automatically receive top ranking in search results pages for generic terms just because they exist. They must be established as an authority site before this can happen and this is usually the result of large numbers of visitors, back links, references and content. These are all criteria that any web site could meet.

While establishing your site as an online authority and ranking well in search results pages for highly competitive generic keywords can be a difficult of task, it is not impossible. I know from personal experience that it can be done. Don't write this strategy off just because it seems daunting and challenging

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