SEO Training Seminar

This is a comprehensive 6 Hour seminar and workshop which not only addresses issues of optimizing a web site for search engine exposure but also focuses on improving the quality of a web site's visitors, improving the conversion rates of site visitors, on site and off site factors which can improve a web site's overall effectiveness and other areas of importance.

Who Should Take This Course? Search engine optimisers, website owners, business owners, online marketers, web designers and web developers.
This course is highly recommended for websites in very competitive online markets.

Partial List of Course Content:

Overview of SEO and SEM
How do the search engines work
Online behaviour studies - How people find your website.
Common Website Structures
How Search Engines view and index web site
How to Conduct Keyword research
Identifying Online competitors strengths and weaknesses
On-page SEO factors
Myths about Meta Tags
Myths about in-bound links
Copywriting for SEO
Linking Strategies and other off site SEO factors
Off-site SEO considerations
The truth about PageRank
Adopting Good Practices
Avoiding Bad Practices
The most common SEO pitfalls and how to avoid them
Measuring progress - analysis and reporting
Applying Traditional Marketing Principles to the Internet
The Psychology of Internet Sales
The major roadblocks to online success
Converting visitors into buyers
Industry Secrets - What SEO Companies don't want you to know.
Case Studies - what works / what doesn't.
Tools and Resources
Beyond SEO - The Big Picture

The price for seminar attendance is $1000 per person

For schedules and ordering please click here