Specific Targeted Keyword Strategy

Specific and targeted keywords and phrases are the search terms that your potential clients and customers are searching for in relation to your particular products and services.

For example: someone in Melbourne may be interested in hiring an inexpensive accountant. The search term "cheap melbourne accountants" is a specific and targeted key phrase. In contrast the term "accountants" is broad and general.

There's a tendency when conducting searches online to begin a search using a broad term and subsequently searching for more and more specific terms. We call this drilling down or narrowing.

Search engine users quickly learn that a search for a general term like, "accountant" will result in about a million web sites being displayed in the search results. And most of these results won't truly represent what the searcher is looking for. It's a waste of time to sort through search results that really aren't relevant to what's being looked for.

People tend to start with a reasonably descriptive search term and then make adjustments to the term if search results are not satisfactory to their needs. A search for "cheap melbourne accountants" might turn into "inexpensive accountants in Melbourne" or "low cost Melbourne accountant". These are simply variations on a theme, but it's important to understand how these terms can provide different results.

Most search engine users try a few of these combinations of keywords before feeling satisfied with the results. There may be several combinations of key words that relate to your products and services. These types of relevant search term combinations form the basis of a specific targeted keyword strategy.

Once you understand what terms people are using online to find information about your products or services you can incorporate these terms into your web site's content and sales copy.

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