Ranking Factors: The Important Aspects of On-Page SEO

Leave the important aspects in SEO ranking to SEO consultant Northern Beaches because in three months time you can see the results.

There are many aspects of on-page SEO that contribute to the ranking of a website and its pages. The dominant ones are content and links (and information structure, which is closely related to links), but even these are not the only important issues. As we have seen, there is a whole range of other factors that influence rankings. These include:

  • The first user visit date
  • The length of time a page has existed for
  • The number of visits to a page
  • The page rank of the referring site
  • The number of visits to the referring site
  • The PageRank of the landing page from which you reach the target page
  • Whether or not you are logged in
  • The time and day when you view the page, or rather, when Googlebot views it
  • Whether or not you use incognito mode, private browsing or similar features in your browser

How often people access the target page via search engines only, or via search engines plus other means (direct navigation, bookmarks etc.)

You may have heard the saying “content is king” on the internet. In recent years, this phrase has been repeated ad nauseam. But most of the time when people use this phrase, they’re talking about writing new content and making sure that it’s useful to the reader.

Thing is, there’s a whole other part to SEO that isn’t talked about as much – on-page SEO. On-page SEO is the stuff that you do to your actual website. It’s things like keywords and keyword placement. If you want to get ahead in organic search rankings and really up your SEO game, then you need to start focusing on optimizing your website for these important ranking factors.

On-page SEO refers to the optimization of a website in order to improve search engine rankings. While there are many ranking factors that go into the algorithm of a search engine, there are several key ways to help your website rank higher. The following are some of the most important on-page ranking factors.

Google has always been secretive when it comes to the ranking factors behind their algorithm. When you are doing your SEO, you must be aware of what elements Google or other search engines use to rank a website. They may not be the entire formula but they sure do play a major role in the SEO process.

Optimizing your on-page SEO can be quite difficult. Some of you may have tried and failed, while others may not even know where to start. Trying to rank for a keyword that doesn’t have enough search volume is one of the main reasons why many people fail at on-page SEO, but there are other critical factors that can really make the difference between success and failure when it comes to ranking high in Google.

Trying to rank for a keyword that doesn’t have enough search volume is one of the main reasons why many people fail at on-page SEO, but there are other critical factors that can really make the difference between success and failure when it comes to ranking high in Google. Down below, we take a look at some of these important aspects of on-page SEO and try to shed some light on what they mean, why they’re important and how you should approach them from an SEO point of view.

Just a tip from an SEO expert by doing an on-page optimization always create a good structure of your content.

What Is Page Cannibalization? How It Affects Your SEO

Cannibalization can occur when you publish new or duplicate content on your website. Duplicate content is a dangerous thing, because search engines may perceive it as spammy and can penalize you for it. SEO consultant Northern Beaches discourage to use difficult content in your website or blog.

Treat each piece of unique content as a separate entity. If you have a blog post that does well, consider turning it into an infographic, repackaging it into an ebook for lead generation purposes, or even turning it into a video tutorial to increase its reach. Search engines are now indexing more multimedia objects than ever before. Video and infographics have become extremely popular ways to convey information in a clear and concise manner.

Search engines are well aware of this trend and will likely continue to favor multimedia content over webpages that only consist of written text. If you start publishing more multimedia content on your website, you’ll find that you’re able to get more traffic from the search engines.

Cannibalization is one of the most challenging problems that enterprise companies face when developing their website content. It can be really frustrating to try and develop great content for your company, only to see your search rankings dwindle as a result of creating too much content.

Trying to keep your users engaged with your website while also maintaining good SEO and keeping Google from penalizing you for so-called “over optimization” can seem like an insurmountable task.

It’s a term you’ve probably heard tossed about during discussions about search engine optimization for ecommerce sites. The concept is simple: it’s the idea that your ecommerce site might rank better in search results if you duplicate your pages. You might think this sounds crazy — but cannibalization, while not desirable, can actually be a good thing.

Page cannibalization happens when a website has duplicative content. Duplicate content is a problem because search engine optimization (SEO) uses the keywords in your copy to determine how relevant your page is to the user’s search query. The more relevant your page is, the higher it will rank on search engine results pages.

Trouble occurs when a page contains content that is duplicated on another page of the same website. Search engines will often punish sites for this practice because they can interpret it as an attempt to manipulate rankings by stuffing keywords on one page and then linking to that page from multiple locations. The result, if you do not avoid link-based manipulation, is that all of your pages suffer in the rankings because they are seen as having too much keyword stuffing, even if the individual pages themselves are relevant and high quality.

As many of us know, there is a constant battle between the two sides of SEO. On one side we have users and on the other side we have search engines. And you can guess which side wins. Every day, people want to search for something and get a relevant and satisfying result that does not provide links to irrelevant pages.

The same goes for Google which is constantly updating algorithms to provide better and more relevant results to its users. Sometimes this can lead to certain penalties – also known as “cannibalization” – and can have a destructive effect on your SEO campaign.

Social Media Consultant – A Detailed Review


Are you searching for information with respect to the role played by a social media consultant? It is indeed a disappointment for many customers as there are a lot of information over the internet that proves to be inaccurate. This article attempts to make a sincere effort to only provide you with relevant information. Our social media agency has the ability to reach consumers at every stage of their journeys and become the most powerful factor in their purchasing decisions.

In this age of internet explosion, millions of customers use social media to talk about their experiences and share their thoughts on different services and products. Social media allows a business to reach out to a wider audience and market their services and product almost instantly. You need to have an organised strategy by allowing access to numerous potential customers which would result in increase in brand awareness, more traffic and more sales.


There is a certain degree of risk factor associated with social media marketing. One might end up spending a lot of money in advertising campaign without getting all the possible benefits. From the perspective of internet marketing, one may not be well-versed with social media websites such as Twitter, Facebook etc. An experienced consultant can advise you on how to invest in such social websites like LinkedIn, Facebook and Twitter for greater gains. Apart from helping you in managing your online profile, they also maintain, manage and build your online reputation.

Following are the key aspects which one should keep in mind while hiring a consultant:

1. Social media should be a focal aspect of the business despite the fact that he/she may offer other services such as SEO, web designing etc.
2. The consultant must be in a position to explain what he/she is doing in a rational and lucid way
3. The consultant needs to have an ROI mindset. In other words, they should have prior experience and proven results
4. A reputed consultant would easily charge more than $150 as consultation fees for offering an in-depth analysis. You should decide beforehand on how much you are willing to invest while hiring a consultant.

In case you are running a big business, it would be hard for you to manage and update your social accounts regularly. An experienced consultant can tell you how to optimize most of your time. Once you hire a qualified consultant, you are not required to learn how to sustain and create a stellar social network on your own.


Consultants post your content around the web, manage and keep your social profiles clean. They also help you to grow your network and keep them clear of spam. They act as public relations on the web and relay customer service messages. In other words, a professional manager does all the time consuming and tedious tasks. Apart from getting more sales, new marketing venues would be utilized by a social media manager to get more customers in an easy and fun way. Find out on how to grow your network in social media.

You may choose to read a few more reviews before you decide to hire a social media consultant. What remains to be seen is whether you would stop reading reviews and start taking action!

Article Source: http://EzineArticles.com/7017834