Category: Blogging

Introduction

In the world of search engine optimization (SEO), finding the right keyword is crucial. It’s the cornerstone of any successful SEO campaign, but it can be challenging to find exactly what you need. Luckily, there are some great tools out there that will help you narrow down your options and find the best keywords for your posts. In this article, we’ll discuss how to do keyword research using these tools as well as on-page strategies that will help improve your ranking in search results pages (SERPs). These independent SEO consultant Sydney are really beneficial to start ups companies.

Know What To Look For In a Keyword

• Do you know what to look for in a keyword?
• Do you know what is the right direction?
• Knowing how to find the right keyword is important. Knowing how to use it is even more important.

Brainstorm Search Terms

Brainstorm search terms.

This is the most obvious and also the most important step in keyword research. You need to think about what people might be searching for and what words they’re using when they do. You can use a dictionary, a thesaurus, or even Google Autocomplete to help you brainstorm new keywords—but don’t stop there!

• Use Google Keyword Planner (GKP): GKP is one of my favorite tools for finding exactly what people are searching for online without having to guess at all those long-tail keywords that aren’t on your mind yet (like “how many bees live in a hive?”). The tool provides estimates of how many searches happen every month within specific niches; this information will form the foundation of your keyword list later on in this process.
• Use other keyword research tools: There are tons of different tools out there that can help with this step in your research process, just make sure not spend money until after you’ve chosen which ones will work best with your budget or time constraints. Some tutorials recommend using Ahrefs’ Keyword Explorer module or SpyFu’s Free Features Section as ways around spending any money at all! These are both great options if cost isn’t an issue but remember they won’t give us quite as detailed results as paid plans would provide either so keep this fact in mind before deciding whether these options would work well enough given our needs here today–let’s say yes since we’re going 100% free right now; let’s move forward into everything else then!

Use Keyword Research Tools to Research Your Keywords

You can find your keywords using a variety of tools. To get the best results, it’s recommended that you use multiple different keyword research tools and combine them together with your own knowledge to create an effective keyword list.

Here are some popular keyword research tools:

• Google Keyword Planner (https://adwords.google.com/ko/KeywordPlanner) – This is a free tool from Google that allows you to enter one or more keywords and then receive suggestions on related terms, as well as estimated monthly search volume and cost-per-click estimates for each suggested term. You can also see which keywords have been gaining ground in recent months so you know which ones are trending up in popularity right now. If you have an AdWords account, this tool will let you build a new campaign based on these suggestions so that you can start bidding on them right away!
• SEMrush (https://www.semrush.com/) – SEMrush offers paid services but there’s also an excellent free version available as well! The main difference between the two versions is that with the paid service ($99 per month), once installed on your computer via browser plug-in or desktop application download, SEMrush automatically updates itself every hour with new data from Google Analytics about how much traffic each page received last hour plus what percentage of those visitors were new vs returning vs returning again after being away from your site for awhile (i’m talking days here). You’ll need to use at least one other tracking service along with SEMrush if not two…

Create A Plan for Your Keywords

Now that you’ve chosen your target keyword, it’s time to decide on the other keywords you want to rank for. Here are some of the most common types of keywords:

• Main Keywords: These are the terms people use when they’re searching for something—for example, “buy shoes.”
• Secondary Keywords: These words aren’t as popular as main keywords but still represent an important part of your business—for example, “cheap shoes.”
• Long-Tail Keywords: These include very specific phrases that people use when they’re looking for something very specific—for example, “men’s black leather boots size 10” or “red flat shoes under $30.”
• Negative Keywords: These are words or phrases you don’t want your website ranking for because they don’t fit in with what you do or who you serve (e.g., “shoes for men”). It’s important not to get too narrow with negative keywords; otherwise, Google may filter out some unintended results from its search engine results pages (SERPs). For instance, if I’m a pet groomer who doesn’t want my site appearing in searches related to dog training classes (because it does not offer those services), then my list would include terms such as “dog training” and “puppy training” but also related terms like “pet grooming supplies” and even more general ones like “dog care supplies” so that I don’t accidentally exclude potential customers who may be looking specifically at these types of products while searching online rather than visiting brick-and-mortar stores just yet.

Be sure to choose keywords that are relevant to your post

Remember that when choosing keywords, you should choose those that are relevant to your post.

This may be obvious, but it’s worth repeating because the relevance of your keyword choice is the single most important factor in determining its effectiveness.

You also want to choose keywords that are relevant to your audience and business. This means making sure they are searchable within Google. If people aren’t searching for them on a regular basis, then SEO isn’t going to be helpful for reaching new leads or customers (and it will likely hurt you). For example: “digital marketing” is obviously a popular topic today, so there are lots of other sites out there talking about it and trying to rank highly in Google search results when someone searches for those exact words—and thus far more than any one site can handle! This makes competition extremely fierce; however, if we were able “niche down” our focus on this subject by searching instead for more specific terms like “consumer behavior analysis software” or perhaps even “social media analytics software” then our chances of ranking well might increase significantly given fewer competitors targeting these phrases…

Conclusion

You can’t expect to rank well in search engines if you don’t know what people are searching for. Keyword research is an important part of any SEO strategy, and it can be tricky if you don’t know what you’re doing. That said, with the right tools at your disposal (and a little extra effort), keyword research can be easy and fun! Heliumseo.com.au always strive for their client to rank the keywords in a higher position.

TikTok is the latest in a long line of new social media apps that has become wildly popular with teens and people in their early twenties. If you’re not familiar with it, chances are good that your kids or grandkids are. Launched in September 2016 by Chinese company ByteDance as Douyin, it became TikTok in 2018 when it merged with another app called Musical.ly. The combined service attracted 500 million users almost overnight, making it the most downloaded free iOS app in the U.S. and Europe during the first half of 2018. Social media management agency now manages Tiktok for running their ads.

TikTok is a video-sharing platform where users can create 15-second videos and have access to thousands of songs, special effects and other features. As with every app on this list, there are some privacy issues you should be aware of before signing up for any new service.

TikTok, the platform that was once called Musical.ly, has exploded in popularity with teenagers and young adults. The short-form video app allows users to upload videos up to one minute long to create shareable content.

It has become a popular way for influencers and celebrities to connect with a younger audience, and it’s not just for dance challenges anymore. If you want to get started on the app, here’s what you need to know about getting started on TikTok:

Make sure your phone can run the app. The TikTok app takes up about 148 MB on Android phones and over 150 MB on iPhones. It will also eat up battery life when you’re using it, so if you have an older phone model, it might not be able to run the app without experiencing issues.

Use hashtags to boost your profile’s visibility. A lot of people follow certain hashtags so they can see all posts related to their interests. Using these hashtags can help earn more views for your content, which could lead to more followers and likes.

TikTok is a popular social media app that lets users create 15-second videos. The app is available on iOS and Android and is also accessible online.

The app has surged in popularity across all age groups, though it remains especially popular among younger users. As of February 2019, TikTok was the most downloaded non-game app in the world, surpassing heavyweights like Facebook, Instagram, YouTube and Snapchat.

What Is TikTok?

When the massively popular app Musical.ly was acquired and merged with a Chinese-developed video app called Douyin and rebranded as TikTok, a star was born.

TikTok has since become one of the world’s most downloaded apps, along with Facebook and WhatsApp. As of April 2019, it had over 1 billion global installs and has been downloaded more than 45 million times in the U.S., according to data from mobile market intelligence firm Sensor Tower.

The Basics: How Does It Work?

Users can watch an endless feed of videos or choose to follow specific accounts. You can also upload your own videos (which can be edited before going live) or live stream content directly from your phone’s camera.

TikTok, the mobile video app that’s all the rage with teens, is raising privacy concerns with its coming U.S. launch.

The Chinese-owned company said it will be introducing a new version of TikTok’s American app next week , one that will store U.S. user data on American servers and not in China, where it says it’s subject to Chinese law.

The redesign is aimed at alleviating some privacy concerns about the app’s potential for spying on users — a charge TikTok denies but one that has generated bipartisan calls from Capitol Hill for more scrutiny of how the company handles data . TikTok also said it won’t transfer user data from the U.S. to China without consent from users or outside legal requirements. Read more about the basics of Tiktok.

While it’s impossible to predict the future, we can make some educated guesses on what the social media landscape will look like in a year. The following predictions are based on the trends that have been taking place over the past year. Social media management are based on the trends that what’s going on around the business world.

Tagging and Searching Everything

In the next year, we’ll see an even greater focus on tagging and searching for people, brands and products. This is driven by Facebook’s introduction of hashtags and Twitter’s purchase of Trendrr last summer. In addition to hashtags, Facebook has also announced that they will begin “deep-linking” public posts to individual third-party sites. This is an effort by Facebook to make their users more engaged with each other and with the larger web.

Facebook Timeline

This spring, Facebook introduced Timeline (see my post on How To Use Facebook Timeline for Business) which allows businesses to post both photos and videos from all stages of their history (not just the past year). Rather than filling up your friends’ news feeds with all your status updates, you can now organize them into a visual timeline that they can scroll through when they want to see all your best photos or videos.

Social media has changed the way we communicate and interact with others. It has also changed the way we do business. Many marketers believe social media is an important part of their marketing strategy, but it can seem overwhelming. Where do you start? What’s the best way to approach social media? How do you know if you’re getting results from your efforts?

Social media is a constantly changing platform that allows users to communicate, create and share. More than half of the U.S. population uses social media, and they are highly active on this form of communication.

By now you’ve probably heard something about Snapchat, the social media platform that only allows you to view content for a short period of time.

Tinder, the dating app that matches users based on their social media profiles. Or Periscope, a live video streaming app that Twitter recently acquired for $100 million.

And there are many more apps and social media platforms that have gained popularity in recent years.

Social media is a powerful tool for reaching out to your customers, but what are the trends that are going on this year? Which ones will stay and which will fizzle out? Here’s what we think you can expect.

Tagging People in Photos: I’ve seen this before, but it’s still not common. I predict it will become more and more common as time goes on. The first time I saw this was when I tagged one of my friends in a picture on Facebook. They saw the picture and commented on it, even though they were never tagged in it. This works especially well if you’re holding up your phone and taking a picture of an event because then everyone who is tagged can see it on their smart phones and comment or “like” it or whatever. This also makes things easier for search engines because they can pick up pictures of people easily by scanning your photos for faces. Google just announced that they are working on facial recognition capabilities in Google+ so I wouldn’t expect it to be too long before you could search for an individual person by his face (or at least his name) in Google+.

Sharing Private Information: This is another one that is already prevalent on Facebook and Twitter, but will probably become much more widespread (especially with instagram.) Find out the latest hashtags in twitter.

12 months from now, your social media strategy will be vastly improved. You’ll see a 20% rise in your Facebook likes, a 30% increase in Twitter followers, and a 50% bump to leads from your Instagram. You’ll experience even greater success with Google+ and LinkedIn as well, but these two platforms will not be the lead generators.