How Does Search Engine Optimization Work

The world of SEO is full of so many different search engines, firms, opinions, and more. Google recommends one thing, Bing another, and then companies and message boards tell you not to believe it, and really the only way to rank is by doing this or that. SERPS, organic ranks, search marketing, algorithm updates, penalties, backlinks, colored hats and more… it can get overwhelming to try to figure out how search engine optimization works, and where to even begin. Here at Creative California, we work hard to make what we do clear and easy to understand, so here’s our quick breakdown of how it all works. Let our SEO consultants help you dominate the search results and generate leads through your website.

Search Engine Optimization has its Foundation in Links

In the early days, the creators of search engines sought a way to index the pages of the internet, and to provide quality sites in response to a query. The thought was that the more times a site was linked to (called backlinks), the more reputable the site was, and thus the higher in the rankings it should be. Algorithms were developed to automate this process, and thus websites like Google were born.

The problem was, with how this was originally built, people caught on to the way it worked and began manipulating the algorithms to get the results they wanted. Many companies would build “link network” sites, whose sole purpose was to link other sites together, thus artificially raising the ranking of their member sites. Oftentimes, when you hired an SEO firm, you would be asked to create a links page on your site that listed other sites as “partners.”

Google, primarily, has actively fought against these tricks (employed by what many call “black hat” companies), and have put an emphasis on quality content and public reputation. It has created many different new algorithms to help weed out these black hat tactics: Penguin to combat link building strategies, Panda to combat content that is geared strictly towards keyword ranking, the newer Pigeon for local results, and others. Bing and other search engines have slightly different approaches, but the foundations are often the same.

For a basic rundown on how search works from an engineer at Google, here’s a quick three-minute video discussing the very basics on how their search engine works:

So, How do I Rank Well in Search Engines?

In light of these programs and more, the way to rank well in the SERPs (search engine results pages) is, at a basic level, as follows:

  • Write quality content.
  • Distribute and publicize your content.
  • The community interacts and shares your content.
  • Links to the content are built on other sites.
  • Your online reputation increases, and with more people “talking” about you, your rank goes up.

That’s it, for the most part. It sounds easy, but there is a lot involved to get there. You have to make sure your website is built in a way that’s favorable to the user, and meets the standards of the search engines. This means that it has to be fast, usable, clean, and informative. It has to play nice with search engines and be error free. When you write your content, you do want to make sure to keep best practices in mind, but still write it as if you’re writing to people, not robots. And then you need to employ proper marketing and public relations strategies to get your content in front of the eyes of readers who are interested.

If you follow these rules, you’ll find yourself ranking well in your niche long-term. It’s a marathon, not a sprint. Don’t be tempted by companies who promise you links, ranking and more immediately. They may be able to make progress, but the next time an algorithm update comes out, you could find yourself penalized with poor search rankings, or even completely blocked from search engines.

If you’re interested in partnering with a local search engine optimization company that cares about your ROI, or want a free SEO analysis, don’t hesitate to contact us today!

Top 10 Surfing Apps For Android – April 2016

For some, there is nothing better than catching waves. Although finding the right waves to catch can be the difference when it comes to surfing. Regardless of whether you are an experience surfer or a novice and looking to score you first big wave, you might be surprised to know there are quite a few Android apps that can help. Below are ten of the best surfing apps for Android that are currently worth checking out. Even on your home you can watch surf live via surf app on mobile.

Starting off the list today is the official app for the World Surf League. This is one which looks to keep you informed of all the live action from the WSL. So if you are someone who likes to follow the more professional side of surfing then this is likely to be an app worth checking out.

If you are not quite ready for the professional aspects and are still looking to perfect your skills then Surfing Lessons might be worth a download. This app looks to be a useful tool with both narrative and videos to help you improve your surfing skills and pick up a few new tricks.

For those looking for more information on where is the best place to surf at any particular time, then this app looks to fulfil that need. The app offers live streaming footage of select areas and on the scene information to make sure you know what the waves are like before heading out.

Like the last app, this one also looks to make sure you are better informed before heading out the door. However, this one takes the information on offer to another level with detailed forecasts including aspects like the swell height, wind speed, ride height, air/water temperature and more.

Need a good surfing wallpaper app to make sure that your phone sports scenic surfing imagery when away from the waves? Well, that is exactly what is on offer with this app and its nice selection of surfing images.

If you are looking for a more feature-heavy app then Glassy Surf Report & Forecast is certainly worth considering. This one allows you to customize your notifications so you can be alerted when the waves are just right (for you) at your local surf spots. Not to mention, it also allows you to track your sessions and also comes with a nice social angle too.

A number of surfers will probably tell you that bodyboarding is not the same as surfing. And it’s technically not, but it is still about catching those waves and if you could do with a surf-related game to play when away from the water, then this one is worth checking out.

Hawaii is one of those key areas where a number of surfers migrate towards specifically to surf. If that sounds like you, then Surf News Network is the app for you as this is an app which is solely focused on bringing you surf reports and wave news from Hawaii.

With Florida being another top U.S. destination for surfing, it does make sense that there would be a Florida-focused app as well. And this is it. If you want to be kept informed on the Florida surfing news and forecasts, then this is the app to go for.

Closing out the list today is another app which looks to keep you informed on all the surfing news. In fact, this one collates all the news available from various surf-oriented magazines so you don’t have to. Nice app for those looking for a more comprehensive level of general surf news.

Paint Your Car for Less

et sanding is an amazing process that, when done properly, can result in a surface that’s as smooth as glass. Whether you’re talking about paint, primer, bare metal or anything in between, your car’s body can be smoothed by wet sanding. Wet sanding, also known as color sanding, adds shine to a finished paint job. First we’ll talk about what you need to get the job done, then I’ll tell you the finer points of the sanding process. Consider also some other options for car paint protection Melbourne, you may agree or disagree but for me works fine in my car.

Finally, we can get into the esoteric side of body finishing and sanding.

You can find spray bottles at just about any home repair store, box stores, or grocery store in the cleaning section. Be sure to buy a bottle that has an actual spray pattern. In other words, you don’t want a spray bottle that throws a thick splash of water. Instead, you need more of a misty sprayed pattern that can saturate your work surface while you use one hand for spraying and the other hand for sanding.

Choosing what grit sandpaper to use is important. If you start with a grit that is too coarse, you’ll be creating more work for yourself and might be left with a thinner paint or primer coat than you wanted. Start with too fine a grit and you’ll be sanding until your arm feels like it’s going to fall off. A little experimentation will help.

As a starting point, if you are sanding a coat of rough primer, you can start with a 400-grit sand paper to knock down all of those little bumps. After some time with the 400 grit, you can move to a 600-grit paper to give yourself a nice, smooth surface to work with when you are painting the car. If you are wet sanding a finished paint job, you definitely do not want to start with a 400 grit sand paper as it will be much too harsh and can ruin your paint finish instead of restoring it. For a finished paint job that just needs a little more smoothness and shine, start with an 800, or even a 1000 grit sand paper.

Remember, when sanding anything, it’s always important to take it slow. Let the sandpaper do the work, and don’t apply too much hand pressure as this can cause grooves or uneven sanding. And we both know what that amounts to—more work!

of 02 How to Wet Sand Wet sanding require water and a back and forth motion.

With your materials chosen and bought, you’re ready to get started. Unless you have a very nice garage with a drain in the floor and nothing at all stored in it, you will probably want to conduct all of your wet sanding outside. The water that runs off as you sand the paint’s finish will be full of tiny bits of paint that can stain the floor and be difficult to clean up once dry.

Before you begin it’s always a good idea to wash your car to remove anything that you don’t want to mix into the sand paper like wax, grit or other foreign matter. If you’ve been doing any body work there might be tape residue or other leftovers waiting to corrupt your efforts. With a clean car you’re ready to dive into the process of wet sanding.

Essentially, wet sanding is the process of sanding a car with water. Yep, it’s that simple. The water acts as a lubricant and vehicle to remove the paint dust that would normally just clog up the sandpaper and get in the way. Start by liberally spraying an area a couple of square feet in size with your water-filled spray bottle.

Choose your coarsest grit (600 if you are sanding primer or body work, 800-1000 if you are sanding a finished paint job). Spray the paper itself, then start gently sanding the body of the vehicle. Unlike other types of sanding, wet sanding movements should be back and forth, in a straight line, rather than in circular motions. Don’t apply too much pressure to the sandpaper. Sand back and forth within the same area, adding more water often. It can never be too wet. After a few minutes, run your fingertips across the sanded area and be amazed at how smooth it’s become. Repeat this over the whole car, then repeat the process with your next finest sand paper grit. When you’re finished, rinse the entire car well to remove all of the sanding dust.

Center for Visual Art to Serve as a Hub for an Artist-led Response to the Water Crisis

DENVER, CO (July 6, 2017) – Metropolitan State University of Denver (MSU Denver) Center for Visual Art (CVA) announces an exhibition that examines the loaded issue of water and promotes stewardship, advocacy and activism through the work of contemporary artists, and in direct conversation with students, policy analysts and scientists. Organized by CVA and on view August 4 through October 21, 2017, Water Line: A Creative Exchange features 19 artists working in photography, mixed-media installation, video, ceramic and sculpture. One of the good decision in hiring for a freelance storyboard artist is you can save more compare to employing a regular artist in your company.

The exhibition will feature artists’ critical response to institutional and individual actions that contribute to the water crisis, as well as imaginative solutions, practical and not, for addressing the issue. The challenge presented to artists is to engage audiences in multi-channel dialogue about water, with the intent to make visitors think differently about solutions to this problem that affects everyone, and requires the efforts of all.

“Water is the center of concern and debate everywhere,” said Cecily Cullen, CVA Managing Director / Curator. “Through the lens of art, visitors will learn not only about the challenges we face, but what can be done both individually and collectively to manage and sustain our scarce water resources.”

The artists are responding to news and reports that not only global communities are facing, but also thinking about those closer to Colorado and surrounding areas. Shrinking glaciers in Rocky Mountain National Park that source the major rivers in Colorado affect us directly, while protestors battle with oil companies for the right to protect rivers in North Dakota, and students in Michigan and Oregon have been consuming contaminated water from drinking fountains at their schools. The crisis of access to clean, plentiful water has been waged worldwide for decades. It has become an immediate and localized crisis.


Each of the artists, collectives, musicians and content contributors has been selected for their individual voice and expression addressing water struggles in compelling, provocative and poetic measure. Each contributor examines our relationship with water and reflects upon society’s role in protecting the environmental legacy for future generations.

Anna McKee

Anna McKee is a visual artist living and working in Seattle. Her art is an exploration of memories that accumulate in the physical world – specifically where human history intersects a longer time span. McKee’s work, WAIS Reliquary, is a sculptural representation of 68,000 years of climate records taken from the West Antarctic Ice Sheet. The 22-foot long x 14.5-inch deep x 9-foot high sculpture consists of silk, glass, glacier water and wood. The work also includes a multi-channel soundscape by sound artist Steve Peters made from the sounds of the glass ampules used in the visual work, referencing the crystalline qualities of ice and the vertical representation of geological time implied by the drilled ice core.

Aurora Robson

Aurora Robson is a multi-media artist known predominantly for her work intercepting the waste stream. Her focus is on intercepting the plastic waste stream with the goal of shifting paradigms in human behavior. She states that humans are a self-destructive species in comparison to the other living creatures with whom we share this planet. The careless handling of plastic is threatening not only our food chain but the delicate eco-system that supports all life on earth. For the sake of circumvention, inspiration, and potentially our own salvation, Aurora makes work for the public that is as monumental in scale and lovingly crafted as possible, in order to illustrate both the urgency and sublime potential of this global problem.

Cannupa Hanska Luger

Born in North Dakota on the Standing Rock Reservation, Cannupa Hanska Luger comes from Mandan, Hidatsa, Arikara, Lakota, Austrian and Norwegian descent. Luger’s unique, ceramic­centric, but ultimately multidisciplinary work tells provocative stories of complex indigenous identities coming up against 21st-century imperatives, mediation, and destructivity. Luger creates socially conscious work that hybridizes his identity as an American Indian in tandem with global issues. Using his art as a catalyst, he invites the public to challenge expectations and misinterpretations imposed upon Indigenous peoples by historical and contemporary colonial social structures.

The Infamous Flapjack Affair and National Park Experience

The Infamous Flapjack Affair is an indie folk band that journeyed along the Colorado River for three weeks learning about the people and places that depend on the river system. Band members wrote original music and, in collaboration with National Park Service, created a documentary film titled Confluence. A multimedia installation of film and music will be exhibited.

Isabelle Hayeur

Montreal-based artist, Isabelle Hayeur is known for her photographs and her experimental videos. She has also realized several site-specific installations and public art commissions. Her work is situated within a critical approach to the environment, urban development and to social conditions. She is particularly interested in the feelings of alienation, uprooting and disenchantment.
 Hayeur’s photo and video series titled Desert Shores (Lost America) focuses on the transformation of a place and community of people with the flooding and later drying of the Salton Sea.

Matt Jenkins and Lynna Kaucheck (Food & Water Watch)

Matthew Jenkins is an assistant professor at MSU Denver with research interests in performance art, socially engaged art, internet art and land art/environmental art. He will contribute installation work addressing water in Flint, MI. For his work in Water Line, Jenkins collaborated with Lynna Kaucheck of Food & Water Watch to obtain Flint tap water from the home of water activist Melissa Mays.

Natascha Seideneck

Natascha Seideneck was born in Germany, grew up in England and now lives in Denver and has been an artist for more than 30 years. Seideneck has produced numerous site specific artworks often collaborating with artists, designers and architects. Seideneck is a visiting assistant professor at MSU Denver and a member of Tank Studios. Seideneck will contribute photographs, video and installation work reflecting on the impact of global warming on water stability. In her series, Uncanny Territory, we bear witness to the melting of otherworldly ice “planets.”

Nicholas Galanin and Merritt Johnson

Collaborating since 2014, Nicholas Galanin and Merritt Johnson combine the diverse and overlapping creative vocabulary of their individual practices to create an expanded and layered conversation. Their collaborative work brings together concept, material, technology, and culture to create multifaceted reflections of the world. Their work connects past, present and future, as an investment in vision – both in our ability to see and to be seen in relation to the land and to each other. Part of Winter Count Collective, Galanin and Johnson will also contribute work that they collaborated on together. Their short film and sculpture will address the Dakota Access Pipeline.

Tomiko Jones and Jonathan Marquis

Waterlines is made in response to the urgencies of water in the age of climate change. The photographs are from sites in California following the winter floods after years of drought, from the mountain snowmelt, to reservoir, to river, and to the sea, with the cyanotypes created on the transitional shore of the Pacific Coast. Waterlines is the first stage of a collaborative project with Tomiko Jones and Jonathan Marquis, beginning in June 2017.

Vibha Galhotra

Vibha Galhotra is a New Dehli-based conceptual artist whose large-scale sculptures address the shifting topography of the world under the impact of globalization and growth. She sees herself as being part of the restructuring of culture, society and geography – of New Delhi and the world. Responding to the rapid environmental changes and re-zoning of land, Galhotra embodies the dense urbanization and jungles of steel and concrete through intricately sewn metal ghungroo tapestries – fusing historical grandeur with shimmering veils of steel.

Winter Count Collective

Winter Count is a union of artists (Cannupa Hanska Luger, Merritt Johnson, Nicholas Galanin, Ginger Dunnill and Dylan McLaughlin) cultivating awareness, respect, honor and protection for land and water, for all the living things that have lived here, and for all the living things to come. The artists are from Brooklyn, NY, Santa Fe, NM and Sitka, AK. They will contribute video, film, photography and sculpture focused on the threat to water and land in Standing Rock, ND.


All CVA events are free and open to the public.

  • Friday, August 4, 6-8
    Opening reception during Art District on Santa Fe’s First Friday and summer block party
  • Thursday, September 14, 6pm
    Artist talk with Anna McKee & Jim White, C.U. professor of geological sciences and environmental studies
  • Wednesday, September 20, 6pm
    Art, Democracy and Water, artist talk with Matt Jenkins and Lynna Kaucheck of Food & Water Watch
  • Wednesday, October 4, 6pm
    Uncanny Territory, artist talk with Natascha Seideneck

Exhibition Organization and Sponsorship

Water Line: A Creative Exchange is organized by Metropolitan State University of Denver Center for Visual Art. Collaborators include One World One Water Center for Urban Water Education and Stewardship, and Denver Botanic Gardens.

CVA Annual Sponsors are MSU Denver Student Affairs Board, Jan and Fred Mayer Fund, Marcia Gold Naiman Fund, Campbell Foundation Fund, Otten Johnson Robinson Neff Ragonetti PC and BBVA Compass Bank; and an Annual Partner is SpringHill Suites Downtown at MSU Denver.

The exhibition is curated by Cecily Cullen, Managing Director / Curator of CVA.

965 Gallery Concurrent Exhibition

As a complement to Water Line, the student organized 965 Gallery within CVA will show Propagate: A Backyard Revolution. The exhibition is a call to action to educate ourselves about healthful growing and eating, to stop eating food that is bad for us and our planet, and to be an example of a backyard revolutionist. Artists featured include Meredith Feniak, Eileen Roscina Richardson and Fil Merid.