This tutorial will point you in the right direction to building a successful window cleaner business.
Let us start at the beginning and this involves planning, most successful business owners will tell you they put a lot into the planning stage of their business. As the saying goes ‘fail to prepare, prepare to fail’ and that is true about a lot of businesses who fail to do their homework. Buy a diary, write your business plan and see time scales. This is good in future when you review how the business is doing and you can plot your goals and achievements. Recording when you want to start acquiring customers, purchase equipment and a start date are all useful targets to write in your diary.
You may be working forty hours a week in your 9 to 5 job. Window cleaning is ideal because you can fit it in around your schedule. Your weekends and evenings may be best and you will quickly fill your diary with customers while working the day job. This will have little impact on your finances and the money you earn from window cleaning can be invested into the business.
Get some business cards printed with Window Cleaner and contact details on them, I can’t stress how important it is to have window cleaner clearly printed in bold. Business cards are not expensive and there are plenty of good printers on-line. When you receive your business cards make sure you give them away to all you meet, no good in the glove box of the car or in the kitchen draw. Shout from the rooftops that you can clean their windows.
How much do you charge is a question without an easy answer, all depends on how much you need to live on and the going rate on the town you live. No good charging twenty pound when all your competition is charging under ten, you will struggle to find work. Also no point in charging so little you barely cover you fuel costs. You have to strike a balance and the rule of thumb I use is the pound a window (or a dollar), average three bedroom house in the UK will have 10 windows (let you do the math).
You need some windows to clean now, why not start on your own house and move on to friends and relatives. This will give you plenty of practise, but there is nothing like getting practise on the job. Get some paying customers and get practising.
The quickest but also expensive way of getting customers is to buy a round or route, this is a list of established customers that another window cleaner due to retirement or has just got to much work will sell to you at a price. They go from anything from three to five times of the monthly takings, I have seen some rounds for ten times the amount for example a round with three thousand pounds worth of work a month may go for a much as thirty thousand pounds.
Canvassing is another method you will gain work and requires you to knock on peoples doors and ask them would they like you to clean their windows. Not hard but takes time to cover an area. You get to meet your customers face to face and you can pick your work, if you don’t like the look of a house don’t knock.
Leaflet drops can cover a large area and used with the above method can yield excellent results. Get some leaflets printed up with ‘We can clean your windows’ with contact details on. You can chose to make these at home with computer software and home printer or get them professional done by a printer same as your business card.
After a couple days of posting your leaflets it is good to do a follow-up call.
Website is a must for any serious business, most people today when they want a service will turn to Google. It is easier for someone to remember a website address like ‘bobs window cleaning’ than a mobile number. Having a website you can provide photos of yourself working and testimonials which reassure your customers. While we’re on the subject of internet submit your business details to all the free index pages in your area and don’t forget Google places, I get a lot of my work through those listings. Get a Facebook page and Twitter account and post news about your window cleaning.
I haven’t touched much on how to clean windows, Watch Videos on YouTube and Vimeo. There great entertainment and resource and you can watch them over and over again. Join many of the on-line forums where you can discuss issues and keep up to date with current window cleaning techniques and health and safety.
Now you know how to get your window cleaning business started and make it successful, So what you’re waiting for get out and make that dream a reality.
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