What To Expect A Year From Now In Social Media

While it’s impossible to predict the future, we can make some educated guesses on what the social media landscape will look like in a year. The following predictions are based on the trends that have been taking place over the past year. Social media management are based on the trends that what’s going on around the business world.

Tagging and Searching Everything

In the next year, we’ll see an even greater focus on tagging and searching for people, brands and products. This is driven by Facebook’s introduction of hashtags and Twitter’s purchase of Trendrr last summer. In addition to hashtags, Facebook has also announced that they will begin “deep-linking” public posts to individual third-party sites. This is an effort by Facebook to make their users more engaged with each other and with the larger web.

Facebook Timeline

This spring, Facebook introduced Timeline (see my post on How To Use Facebook Timeline for Business) which allows businesses to post both photos and videos from all stages of their history (not just the past year). Rather than filling up your friends’ news feeds with all your status updates, you can now organize them into a visual timeline that they can scroll through when they want to see all your best photos or videos.

Social media has changed the way we communicate and interact with others. It has also changed the way we do business. Many marketers believe social media is an important part of their marketing strategy, but it can seem overwhelming. Where do you start? What’s the best way to approach social media? How do you know if you’re getting results from your efforts?

Social media is a constantly changing platform that allows users to communicate, create and share. More than half of the U.S. population uses social media, and they are highly active on this form of communication.

By now you’ve probably heard something about Snapchat, the social media platform that only allows you to view content for a short period of time.

Tinder, the dating app that matches users based on their social media profiles. Or Periscope, a live video streaming app that Twitter recently acquired for $100 million.

And there are many more apps and social media platforms that have gained popularity in recent years.

Social media is a powerful tool for reaching out to your customers, but what are the trends that are going on this year? Which ones will stay and which will fizzle out? Here’s what we think you can expect.

Tagging People in Photos: I’ve seen this before, but it’s still not common. I predict it will become more and more common as time goes on. The first time I saw this was when I tagged one of my friends in a picture on Facebook. They saw the picture and commented on it, even though they were never tagged in it. This works especially well if you’re holding up your phone and taking a picture of an event because then everyone who is tagged can see it on their smart phones and comment or “like” it or whatever. This also makes things easier for search engines because they can pick up pictures of people easily by scanning your photos for faces. Google just announced that they are working on facial recognition capabilities in Google+ so I wouldn’t expect it to be too long before you could search for an individual person by his face (or at least his name) in Google+.

Sharing Private Information: This is another one that is already prevalent on Facebook and Twitter, but will probably become much more widespread (especially with instagram.) Find out the latest hashtags in twitter.

12 months from now, your social media strategy will be vastly improved. You’ll see a 20% rise in your Facebook likes, a 30% increase in Twitter followers, and a 50% bump to leads from your Instagram. You’ll experience even greater success with Google+ and LinkedIn as well, but these two platforms will not be the lead generators.

Ranking Factors: The Important Aspects of On-Page SEO

Leave the important aspects in SEO ranking to SEO consultant Northern Beaches because in three months time you can see the results.

There are many aspects of on-page SEO that contribute to the ranking of a website and its pages. The dominant ones are content and links (and information structure, which is closely related to links), but even these are not the only important issues. As we have seen, there is a whole range of other factors that influence rankings. These include:

  • The first user visit date
  • The length of time a page has existed for
  • The number of visits to a page
  • The page rank of the referring site
  • The number of visits to the referring site
  • The PageRank of the landing page from which you reach the target page
  • Whether or not you are logged in
  • The time and day when you view the page, or rather, when Googlebot views it
  • Whether or not you use incognito mode, private browsing or similar features in your browser

How often people access the target page via search engines only, or via search engines plus other means (direct navigation, bookmarks etc.)

You may have heard the saying “content is king” on the internet. In recent years, this phrase has been repeated ad nauseam. But most of the time when people use this phrase, they’re talking about writing new content and making sure that it’s useful to the reader.

Thing is, there’s a whole other part to SEO that isn’t talked about as much – on-page SEO. On-page SEO is the stuff that you do to your actual website. It’s things like keywords and keyword placement. If you want to get ahead in organic search rankings and really up your SEO game, then you need to start focusing on optimizing your website for these important ranking factors.

On-page SEO refers to the optimization of a website in order to improve search engine rankings. While there are many ranking factors that go into the algorithm of a search engine, there are several key ways to help your website rank higher. The following are some of the most important on-page ranking factors.

Google has always been secretive when it comes to the ranking factors behind their algorithm. When you are doing your SEO, you must be aware of what elements Google or other search engines use to rank a website. They may not be the entire formula but they sure do play a major role in the SEO process.

Optimizing your on-page SEO can be quite difficult. Some of you may have tried and failed, while others may not even know where to start. Trying to rank for a keyword that doesn’t have enough search volume is one of the main reasons why many people fail at on-page SEO, but there are other critical factors that can really make the difference between success and failure when it comes to ranking high in Google.

Trying to rank for a keyword that doesn’t have enough search volume is one of the main reasons why many people fail at on-page SEO, but there are other critical factors that can really make the difference between success and failure when it comes to ranking high in Google. Down below, we take a look at some of these important aspects of on-page SEO and try to shed some light on what they mean, why they’re important and how you should approach them from an SEO point of view.

Just a tip from an SEO expert by doing an on-page optimization always create a good structure of your content.

What Is Page Cannibalization? How It Affects Your SEO

Cannibalization can occur when you publish new or duplicate content on your website. Duplicate content is a dangerous thing, because search engines may perceive it as spammy and can penalize you for it. SEO consultant Northern Beaches discourage to use difficult content in your website or blog.

Treat each piece of unique content as a separate entity. If you have a blog post that does well, consider turning it into an infographic, repackaging it into an ebook for lead generation purposes, or even turning it into a video tutorial to increase its reach. Search engines are now indexing more multimedia objects than ever before. Video and infographics have become extremely popular ways to convey information in a clear and concise manner.

Search engines are well aware of this trend and will likely continue to favor multimedia content over webpages that only consist of written text. If you start publishing more multimedia content on your website, you’ll find that you’re able to get more traffic from the search engines.

Cannibalization is one of the most challenging problems that enterprise companies face when developing their website content. It can be really frustrating to try and develop great content for your company, only to see your search rankings dwindle as a result of creating too much content.

Trying to keep your users engaged with your website while also maintaining good SEO and keeping Google from penalizing you for so-called “over optimization” can seem like an insurmountable task.

It’s a term you’ve probably heard tossed about during discussions about search engine optimization for ecommerce sites. The concept is simple: it’s the idea that your ecommerce site might rank better in search results if you duplicate your pages. You might think this sounds crazy — but cannibalization, while not desirable, can actually be a good thing.

Page cannibalization happens when a website has duplicative content. Duplicate content is a problem because search engine optimization (SEO) uses the keywords in your copy to determine how relevant your page is to the user’s search query. The more relevant your page is, the higher it will rank on search engine results pages.

Trouble occurs when a page contains content that is duplicated on another page of the same website. Search engines will often punish sites for this practice because they can interpret it as an attempt to manipulate rankings by stuffing keywords on one page and then linking to that page from multiple locations. The result, if you do not avoid link-based manipulation, is that all of your pages suffer in the rankings because they are seen as having too much keyword stuffing, even if the individual pages themselves are relevant and high quality.

As many of us know, there is a constant battle between the two sides of SEO. On one side we have users and on the other side we have search engines. And you can guess which side wins. Every day, people want to search for something and get a relevant and satisfying result that does not provide links to irrelevant pages.

The same goes for Google which is constantly updating algorithms to provide better and more relevant results to its users. Sometimes this can lead to certain penalties – also known as “cannibalization” – and can have a destructive effect on your SEO campaign.