Your DJ and Your Wedding Reception

Planning for your wedding reception

For a small wedding reception venues Melbourne as far as I remember the Ascot House Receptions is an appropriate venue. It’s your wedding day, one of the most important days of your life. Your wedding reception may very well be the biggest party you ever throw. It’s important that everything goes well, and to make sure it does, you should have a solid plan. A professional DJ should meet with you and go over you plans, help you pick out music for each “event” that will take place during your reception, as well as agree on how each announcement will be made.


It’s a good idea to develop a timeline for your reception. With all that you’ll have going on this day, it’s easy to forget the details. A timeline will help everyone remember “what to do next”, and will serve as a guide to keep everything on schedule. Without a schedule, the guests might begin to leave before you’ve had the garter toss, or your time at the venue could be up without the last dance being played. A timeline does necessarily have to be extremely rigid, but it’s good to at least have a guide.

Grand Entrance

Once the ceremony is over, and the guests have arrived at the reception venue, the first big announcement is the Bridal party’s grand entrance. Work with your DJ to select fitting music for your entrance. A professional DJ will have a list of songs to suggest if you don’t have anything in mind.

During the grand entrance, you’ll want your DJ to introduce each member of the bridal party, ending with the Best Man and Maid/Matron of honor. Finally, the Bride and groom are introduced, and the celebration begins! There should be a constant building of excitement during this grand entrance, and the responsibility for building the energy level rests on the shoulders of your disc jockey.

First Dance

Each wedding reception is unique, and the bride and groom may want to do things their own way, which more than fine. Generally, however, the crowd energy built up in the grand entrance is kept alive as the bridal party takes their seats while the bride and groom move from being formally introduced straight over to the dance floor for their first dance as a wedded couple. Work with your DJ to pick out the perfect first dance song for you and your new spouse. He or she should have a very nice list of songs to suggest. Once you have the song picked out, practice dancing to the song with your soon-to-be spouse ahead of time. All eyes will be on you, and although you don’t have to be Fred Astaire and Ginger Rodgers, you’ll want to be able to do more than sway side-to-side for your guests. Take some dancing lessons if you feel especially uncomfortable with it.

Meal Service

After the couple’s first dance, it’s time to serve the meal. If not handled properly, and your reception has a large number of guests, this can become very confusing with a long line of guests waiting to eat. Your DJ can help maintain an orderly, manageable line, while entertaining your guests. For example, the DJ can work with the couple ahead of time to build a list of trivia that can be used as a means to “release” tables of guests to the buffet line. Another idea is to have a slide show prepared that the DJ can project, along with a sound track to keep those waiting entertained, and the DJ can again control which tables go in an orderly fashion to the buffet.

Cake Cutting

The traditional cutting of the cake is a highly anticipated traditional part of the wedding reception. The cake cutting is meant to symbolize the first time the couple breaks bread together as husband and wife. The scheduling of the cake cutting during the reception is up to the preference of the new couple, but it can take place any time after the meal has been served. My suggestion is to have the cake cutting shortly after most everyone is through eating the meal. The allows for all of the food portion of the reception to be covered before the garter toss, bouquet toss, and special dances begin. Work with you DJ during the planning stage to decide what song(s) you would like to have played during the cake cutting. Popular songs for this portion of the reception mention sugar or sweet in the lyrics. A couple of good examples include “Sugar Sugar” and “Pour Some Sugar on Me”. Your DJ should make an announcement that the time for cake cutting has arrived, and encourage everyone to grab their cameras and gather around the cake to watch the couple.

Bouquet Toss

An interesting fact about the bouquet toss at American weddings is that it sprang from a tradition slightly more sinister. Long ago even a small piece of the bride’s clothing was considered to be lucky, so wedding guests would literally tear the bride’s dress to gain their own lucky scrap. As a means of escaping the clutches of the eager guests, brides began to toss their bouquets in order to distract them. As we know, the woman who catches the bouquet is believed to be the next to get married. Your DJ should work with you to select a song to play during the bouquet toss, and should make an announcement, calling all of the single ladies to the dance floor. You might also have the DJ call out “1-2-3” or “3-2-1”, etc., as the bride is making her throw.

Garter Toss

Another time-honored wedding reception tradition is the garter toss. The bride should wear two garters; one to keep as a memento and the other to throw at the reception. Both garters should be worn on the right leg, just above the knee. The garter toss should take place immediately after the bouquet toss. A chair should be brought to the middle of the dance floor, where the groom will remove the garter, usually with his hands, but sometimes with his teeth. The garter removal is usually accompanied by a sexy or funny tune of some type, almost always to get a laugh from the crowd. Examples are “Striptease”, “Oh Yeah”, and “Can’t touch this”. Your DJ should be able to make some suggestions and work with you to pick the perfect song.

Once the garter has been removed, it’s time for the actual toss. The groom throws it backwards over his shoulder to the single male guests, who the DJ has called to the dance floor at the beginning of the garter toss event. As with the bouquet, the male guest who catches the garter is thought to be the next to be married. According to tradition, he is supposed to place the garter on the right leg of the single female guest who caught the bouquet.

Father-Daughter Dance

After the meal is over, and a bit of visitation has been had, it’s time for the Father-Daughter dance. This is a very special dance for the bride and her father. Your DJ should be able to work with you to find a song that will warm hearts and bring tears to many (good tears that is).

Mother-Son Dance

Like the Father-Daughter dance, this one will pull at the heart strings. The Mother-son dance isn’t as common, but is included in quite a number of modern-day weddings.

Just as with the couple’s first, these dances should be practiced as all eyes will be on the dance floor.

Money Dance

The money dance is a traditional dance that some couples like to include in their wedding reception. The money dance, sometimes called the “dollar dance” is intended to help the bride and groom financially and to wish good fortune upon their marriage. The way the dance works is the guests make an offering for the opportunity to dance with the bride or groom. The money is normally pinned to the bride or grooms clothing, or a sash if preferred. Sometimes rather than pinning money to the bride or groom’s clothing, the maid of honor and best man will collect the money using a boot or other collection vessel. Your DJ should announce the money dance, explain what it’s all about and how it works, and play the songs that the couple has picked out for this dance. The money dance should be allowed to run until willing dancers have dwindled down and the bride and groom finish things off dancing together. The money dance should take place directly after the special dances listed above and before the dance floor is opened up to everyone.

Last Dance

To let the guests know it will soon be time to get ready to line up and see the bride and groom off, the end of the reception is signified by the last dance. Work with our DJ to select a very special song as this last dance will be the big your party’s big finish. The DJ will announce the last dance, and the bride and groom take the dance floor alone. Again, it’s a good idea to practice dancing before the reception.

Once your plan and timeline is completed, your DJ should supply you with a printed copy of your plan that you can share with the venue, caterer, photographer, cake baker, etc. It’s a good idea that everyone involved is fully aware of what will happen and when. Again, the timeline doesn’t have to be followed to the minute, but you’ll be glad you prepared a schedule when it’s all over and nothing was missed.

Ross Henning is the Owner / DJ for Tunes 4 My Party Professional DJ service in Houston, TX. If you would like to hire a professional, reputable DJ in the greater Houston, TX area, please consider Tunes 4 My Party Professional DJ Entertainment and Lighting service.  We specialize in Weddings, Corporate Events, School Dances, and Parties. We are also extremely creative and can assist with event planning. Visit our website at, or give us a call at 281-846-2799.

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Why Is Organic Food Better Than Non-Organic?

70% of office trash will be removed by office rubbish removal Sydney and to be recycled from mid 2019. There’s a number of advantages to organic food, and everybody has to put those into their own needs and their own frame of reference. Sometimes we have to find out why it’s personally valuable to us to consider that organic foods have the value that offsets the additional cost that we have to pay for them.

The food that we take into our body is always broken down into nutrients or little particles, and those could all be classified as one of three things: they’re either building blocks or fuel, or something that can be converted or recycled into a building block or fuel, or rubbish which is a waste product. Hopefully the rubbish stays in your digestive system and then it’s washed out and leaves as waste, the way a trash should go out.

But sometimes rubbish is absorbed because your body isn’t sure whether it can be used as fuel or a building block. So it really isn’t sure of it right then, or it’s very small and it passes through the guard because it’s not really recognized. That rubbish is called the toxin. It’s in your body and something will need to be done with it to find a safe way of escorting it out.

The biggest benefit of organic food is that they have less toxins in them; less things that we absorb in to our system that our bodies might not know how to deal with. We tend to think of toxins as a poison, like a one-dose thing, like you take arsenic or something and you drop dead. But what really happens is these chemicals add up in our body, and they begin to cause problems over time.

In today’s world there are really thousands of them that are being introduced into our environment, into the environment of the food that we eat, absorbed through our skin, and they’re placing a burden on our bodies. Even if they aren’t poison, they’re junk, and they have to be dealt with. All that overburdens our bodies so that they can’t attend to what they’re normally do. So the most common reason that people decide to go organic is there’s just less rubbish that you have to deal with.

There are other good reasons why you should eat organic. The first one is to realize that many of our modern plants today, the inorganic plants, they simply couldn’t grow in nature without a heavy duty chemical support of modern industrial agriculture. So these plants are extremely fragile and have no natural living vitality oomph and immune system.
Real plant foods that you would find in nature have defense systems. They’re out in the sunshine and sunshine can create damage as well as doing really good things. So they have to make anti-oxidants to cope with the environment. When we eat organic food, we take in the strength of that plant into us. We benefit from how hard they had to fight to survive amidst all the other plants.

So survival of the fittest has taken place in the plants, and organically, that’s what we’re eating when we eat organic. Organic is therefore inherently more nourishing, and when we take that in to our body we’re able to incorporate it and then we’re the fittest. Another reason why it will be important to eat organic is when we consider what the value is.
A lot of people say, “Well, I would eat organic, but it’s a lot more expensive.”

Yes it is a lot more expensive for a number of reasons. The first of which is, it’s actually food, and food costs more than things that aren’t food. So first we have to educate ourselves about how to tell food from food facsimiles.

One thing you should know about organic food is that it doesn’t have a long shelf life because it doesn’t have preservatives, either in the genes or sprinkled on top. But real food is something that was once alive and now it’s dead, so it really shouldn’t stay fresh longer. One of the indications that’s it’s real food is it doesn’t stay fresh long after it’s removed from its life cycle with the earth, so we have to eat it up at that time. We have to pay for that because there’s a lot more loss to the farmer. Organics rot faster because they’re real food.

It’s also really hard for these farmers to be able to make a living eeking this out. They face a lot of pressure from extremely large corporations that really don’t want people around doing things like this. So there’s a lot of regulations and things like that that make it really onerous. It’s a real hardship for a lot of the organic farmers to be able to provide us with this.

If we want to have this selection and availability, the only way to do that is to support the farmers. And that doesn’t mean going out and protesting for them. That means actually buying their food stuff, and not saying “I support you,” but really supporting them because they can’t continue to do it unless we give them financial support.

Another really important reason to eat organic is that we show our appreciation and our gratitude for the people who are willing to work a lot harder a lot of times, fight a lot harder to provide us with these choices to have real nourishing food, as opposed to some of the other choices that are less expensive but also less nourishing. But again, value is something that you have to determine personally. It really takes place over time. So you might not want to go whole hog all at once. You just start the process; baby steps.

Another reason to eat organic is that it starts to tie you in to a community of people who care about their food. And the big reason why we have a hard time eating organic is we feel like we’re out there all on our own, that we’re spending money. And what’s normal for a human being’s brain is when we see we’re doing things that other people aren’t doing, we wonder if we’re making a mistake.

So there’s always this little naggy voice inside of you saying “I’m paying for organic.” But you feel like people might be sort of laughing at you like you’re wasting your money on something that really doesn’t make a difference. So when you start to eat organic, you start to open up your world to other people who care about these things and care about the earth. Looking in to the organic community is a really good because you’ll start to learn things and you’ll find that you have a support group around you and that you aren’t alone.

Dr. Theresa Nesbitt M.D is the creator of the program Evolutionary Eating. As a former physician, Dr. Nesbitt encountered thousands of individuals who were having trouble with weight loss. When Dr. Nesbitt realized that traditional techniques such as diet and exercise did not help these people, she created the Evolutionary Eating program. You can learn more about this program and how it can also help you by visiting the following link Evolutionary Eating.

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Surfing Is a Fun Sport-You Should Learn To Surf Life

What does it mean to Surf Life? Surfing app is another experience to use it if you cannot attend in the event. First, I have to explain what fun the surfing experience can be. Then I will tell you how you can make surfing your lifestyle and how you can surf life in just about everything you do.

Since the very early years of my life, my parents took me and my brother to the beach and taught us how to bodysurf. We surfed as a family. My mom and dad could do it and they took the time to teach us.

We graduated from bodysurfing to riding canvas air mattresses, homemade skimboards, paddleboards and eventually to surfboards. One thing you probably never heard of is surfing a pillow case filled with air. We did that too. We would wet the pillow case and the run down the beach to fill it with air, spinning the end into a knot to hold the air in the case for one wave. Like I said, we rode everything.

Surfing was fun and we carried that over into board surfing. When we first started to ride surfboards, we only surfed longboards, which were normally 10 feet and longer. We didn’t know about wetsuits, leashes, and as a result we were limited to beaches where there were no rocks on the shoreline unless we wanted to repair the dings caused when the fiber glassed board hit the rocks. If we were lucky, another surfer would run and try to catch our surfboard before it hit the rocks. Today, wherever there is a wave, it will be surfed.

Everyone in those days helped each other and shared waves. It wasn’t uncommon to take off on a wave and have as many as 5 of your fellow surfers on the same wave. There was no pressure not to share. Everyone just seemed to have fun. We spent hours talking about how many waves we caught that day and the new maneuvers we saw and tried. Everyone was constantly trying to outdo their buddies by trying new types of pullouts, walking to the nose, turns, etc.

The other thing that was fun was helping the other surfers improve by telling them what they were doing and complementing them on their surfing. We shared wax, towels, and ideas.

Maybe this free spirit was brought to us from Hawaii originally by Duke Kahanamoku. He brought the Aloha Spirit to the shores of California and the rest of the world. This spirit is what I talk about and want to share with you when I talk about how we should all Surf Life.

If you play golf, chances are you will mishit a shot, miss an important putt, or screw up badly on a hole and end up with a bad score. It will probably make you mad. I’ve seen golfers get so upset that they throw or break their golf club after a bad shot.

Well, this doesn’t happen in surfing. You never hit a bad shot. You may fall off of your board and get wiped out, but it is fun. You paddle out and catch the next wave.

What makes you happy and successful in life, marriage, and your job? Having fun? I think that whatever you are doing you should enjoy, just like you enjoy surfing. As I said, it is a spirit that you should and will learn to carry over to your relationships and your work.

Surfing is something that can sure help you do this. Surfing gives you a feeling of freedom. It gets you close to nature out in the fresh air and in the water. It is a great way of relieving tension and stress, while you get a good physical workout. Surfing improves the quality of one’s life.

Surfing is really a fun sport. There are all kinds of amateur contests or you can treat it as a sport each day you surf even though you are not in a contest against others. Although it is normally an individual activity, it is very seldom that you are alone. You are normally with your surfing buddies and friends either riding the waves or hanging out on the beach. It is a happy time.

Surfing leads to beach parties, barbeques, and other social events. You develop a new set of friends who enjoy doing the same thing as you do. It is a mellow lifestyle that you carry over to everything you do. Although it can be competitive, it is still mellow. You are in the water feeling the spray on your face, breathing the fresh air, and in a wonderful state of mind.

Buy a ukulele and learn to play it. Get yourself a Woodie car or a good surf vehicle. Do you really need to wear a tie to work? Feel the aloha spirit. All of these things go with surfing.

Take these feelings with you into the world around you and into your personal and business life and then you will know what it means to Surf Life. You will learn to relax when you get into a difficult situation. You will stop stressing out when someone cuts you off on the freeway.

So my friends, go surfing and learn to Surf Life! Both are a blast!

Chuck Herpick, a Stanford graduate and former Naval Aviator, is an accomplished surfer and has spent his lifetime in or near the ocean surfing most of the California and Hawaii breaks over the many years.

Chuck has been a friend and associate with legendary surfer Tom Morey, inventor of the Morey Boogie Board. Together, he and Tom have designed and made many different types of soft and hard surfboards and other surfing products.

He is also the owner of Oak Street Surf, an online surf shop representing the latest surfboard products where you can get a good review of top of the line surfboard types and designs. You can talk with Chuck to discuss in detail the various options for you to ensure that you select the proper surfboard that will bring you surfing fun and success.

Chuck believes that surfing, whether it be bodysurfing, boogie boarding, board surfing, skimboarding or riding a Standup Paddleboard (SUP) will change your life forever. You will be able to apply the love you will obtain from surfing to everything you do and will learn how to Surf Life! What a joy!!

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How to Apply Pilates in Horse Riding

The Use of Pilates in Horse Riding. A variety of KX Pilates Dee Why class that suit you with their world class instructors around it.

It seems everyone has heard of Pilates and very few people actually know what Pilates is.

So what is Pilates?

Pilates was the name of the man who discovered the function of the deep Transverse Abdominal muscle with respect to spinal stability. The exercising of this muscle has been labeled Pilates. The exercising fraternity has picked this up and marketed it as the new wave exercise regime. Gym trainers, personal trainer’s aerobics teachers are all giving Pilates classes.

Unfortunately the true function of this muscle and its bio mechanics is not well understood by many of these people and the teaching of it is not complete. Many people think they are doing Pilates and in fact they are not.

Pilates is the function of the deep core abdominal muscles and simply drawing your tummy in to do an exercise is NOT Pilates.

So how can Pilates be of use to the Horse Rider?

Horse riding is unlike many other sports. The riding posture is a very static posture. Most ball or athletic sports are what we call dynamic, which is, fast moving in many directions. Horse riding requires symmetry and strength from both sides of the body. It requires all the limbs to contribute together and separately. It requires coordination, feel and precision from all body parts. Most sports a one sided using one dominate side repetitively e.g. tennis.Humans are not natural at feeling movement and rhythm through their seat. We mostly feel with our hands. We find it difficult to coordinate left and right together let alone feet and hands and seat together.

When we analyze what is required to ride well we actually understand riding isn’t that easy. The good riders make it appear easy. Why?

What does a good rider have that the other rider doesn’t have?

Well in most cases they have a natural feel for a horse, an inbuilt talent and skill. This can be taught to every rider.

A good rider has a strong upright posture out of the saddle and good deep core stability with flexibility through the lower back and pelvis.

This can be taught to every rider.

A good rider will have a stable strong spine which enables them to achieve good coordination of the limbs and body movements for precise accurate aids.

This can be taught to every rider.

A good rider has endurance and strength in all their posture muscle.

This can be taught to every rider.

A good rider has the ability to use their hands, arms, legs and lower back independently in specific movement patterns, with sitting upright on a moving horse.

This can be taught to every rider.

How can a Horse Rider Learn to Ride Better?

There are many skills a rider can learn off the horse. To establish and practice movement patterns that are similar to the riding movement will teach a rider to ride better.

The absolute most important muscle to train and learn how to engage is the deep core abdominal muscles. A rider can then be taught how to use this power in the saddle. Horse riding requires specific training of movement patterns to gain the maximum functional of the deep core muscles.

This cannot be taught by a gym trainer or aerobics teacher.

Pilates is essential in learning all of the movement patterns required for riding. But learning Pilates and just doing core stability exercises will not improve your riding unless you learn how to use core stability and practice the specific movement patterns.

The walk is a four beat pace; the weight of the rider should be in the seat with some in the stirrups. The body should be upright and the hands forward of the saddle. The pelvis should move up and forward in rhythm with the horses hind legs. Therefore as the left hip of the horse moves forward the riders left hip should roll up and forward the right hip will drop and stay in rhythm with the right hind leg. This is a rolling tilt movement of the pelvis. In order to stay upright and basically appear still the upper body will move in a counter opposite movement. The hands should move forward and backwards in time with the horses head nod. The appearance of all this is the rider is STILL.

This can be taught to every rider.

The walk is the easiest movement pattern to learn and really all that is happening is the rider is in tune with their horse. Why do some find even the walk so difficult? If a rider has a stiff lower back that can not tilt or rotate then the movement will be blocked. If a rider has weak upper back strength the body will wobble or remain stiff. The horse will find a free walk difficult; all sorts of resistance actions come in. The horse will not relax and hold his head high; there may be NO head nod. The hind wont step through, the horse may 2 track or jig or rush etc etc etc. This is only the walk.

If a rider has been taught how to engage test and train the deep core muscles (Pilates) and also learn the walking movement patterns on a big ball then this can be practiced and then applied in the saddle. Once a movement pattern has been established it will come naturally. The trot, both sitting and rising can be trained on the ball, if the trainer knows the correct movement pattern. The sit trot can be taught by learning how to engage the deep core muscles and coordinate the breathing pattern with the two beat foot fall pattern, once learned the breathing pattern can be dropped because the sit trot is established. The canter can be simulated with certain exercises just as easily. Postural strength is a must to improve with the correct advice for riding.

This can be taught to every rider.

Pilates is simply the learning of HOW to initiate, test, train and function with core stability. The use of core stability in horse riding is more complicated than just doing Pilates based exercises.

Being a Physiotherapist and Pilates Teacher and a past elite event competitor I have the skills and knowledge to teach every rider about heir own posture and train them in Pilates Specific for Horse riders My Applied Posture Riding program has been designed to teach riders how to do their own self assessments and then fix them.

This can be taught to every rider.

Annette Willson Author of Applied Posture Riding

I have a Masters Degree in Physiotherapy and I am a Pilates teacher and I am a retired elite competitor. My Applied Posture Riding program is a teaching program specific for horse riders, now available on DVD. If you want to learn more about training your self to ride with skill and confidence then this is the program for you. A good strong core is essential for riding and must be trained out of the saddle. Go to my website and treat yourself as a rider.
Pilates Specific For Horse Riders

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Charities and Trademarks – Names and Brands

Whether a charities to donate to is a household name or an innovative start-up, like any ordinary business it will need to think about its brand.

If the charity is about to be launched, a trademark search is desirable. When new ventures are begun, there is so much to do and think about that sometimes name clearance is overlooked. As a result an unlucky few receive a ‘cease and desist’ letter requiring them to stop using their name. So they have to start over with a completely new identity, new website, new business cards, new marketing materials etc.

Name clearance involves a trademark search to check whether any identical or similar and conflicting existing brands are already registered. Charities may want to also look out for similar brand names with associations that are contrary to the charity’s aims. For example, if there is an existing registration in a similar name by a tobacco company, then the charity may want to reconsider whether to use the name for its hospice for cancer patients.

Given the potential risks, it makes sense to have a trademark search before committing to a new name. Charities can ill afford costly legal proceedings or rebranding if trademark law is overlooked. Ensuring that they take steps to protect the brand at an early stage is a shrewd move to the long term security and success of the brand. So, the key for any charity is to manage brand protection at an early stage to avoid costly outlays later on.

What is registrable? Taking a short cut on marketing by adopting a descriptive name carries a risk that the name will not be trademarkable. Only distinctive brand names may be trademarked. So, in selecting names a balance needs to be found between those indicating what the charity does, and those that are unique.

One of the main reasons organisations move to using acronyms like WWF instead of the full name – World Wildlife Fund – is so as to be able to trademark what would otherwise be too descriptive a name. However, as the trademark registers get increasingly cluttered many acronyms will already be taken, and more difficult solutions may need to be found to get round the problem of the charity’s overly descriptive name.

Charities that start out with a distinctive name will have the singularity that is the hallmark of a memorable brand name. It is good practice to register the name as a trademark right at the inception of the charity’s life, as it is far easier at that stage to make name adjustments if necessary before a charity is firmly established with a particular identity.

Territorial nature of trademarks. Brands are protected in the area in which the charity registers its trademark. Initially, resources may not stretch to more than a local country trademark, but in due course as the charity becomes established, registrations in other countries in which it is active should be afforded.

Those charities with strong associations and operations in less economically developed countries – where reliance on the brand will be particularly strong – will find it more expensive to protect their because they may not be party to the Madrid system, which makes it very cost effective to file for protection in a number of countries worldwide under a single application based on a national application.

Brands matter Although a charity operates to meet a social need rather than generating a profit for its owners, brand protection is just as important for non profit organisations. The brand will communicate the charity’s message, promote its services to the market and, of course help raise funds. Trademarks are the means par excellence of protecting brands, as there is no copyright in a mere name.

As people identify the brand with the charity’s cause the goodwill generated becomes a valuable way to promote the cause. Charity brands are particularly vulnerable to unscrupulous third parties who may try to take advantage of the brand’s social purpose, special meaning and credibility, and the trust that the public place in it. So, registering a trademark is the most cost effective protection for enforcing the charity’s rights.

While names may not be top priority to start ups, the importance of them to organisations is obvious from the ferocious disputes that sometimes rage over brands. For example, for years legal battles went on between the World Wildlife Fund and the World Wrestling Federation over the WWF mark. The two organisations reached agreement in 1992, and yet ten years later the Fund sued for breach of that agreement. The two then had a dispute over domain names – specifically over – and spent most of the 1990s opposing each other’s trademark applications in different national intellectual property offices around the world.

Ultimately the long term reward for a charity that takes a proactive approach at an early stage, is the establishment of a strong framework for protecting and enhancing its charitable objectives.

Shireen Smith is an intellectual property solicitor and technology lawyer at Azrights Solicitors providing advice on trademarks, patents and domains and domain disputes.

View the original article along with others on trademarks, domains and other legal matters at

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How to Switch Your Advertising From Garbage to Gold

Experience is a must in this type of work because waste disposal Sydney needs to understand that some types of waste might be harmful for human beings and their disposal needs to be done in such a way that there is no human contact during and after the waste is disposed.

Adverts generally fit into one of these categories:

• Institutional or Image advertisements (I call this garbage)
• Direct-response advertisements (I call this gold, if used correctly it’s worth more than gold.)

What Are Institutional Advertisements?

Institutional or image advertisements make up 90% of most publications. These adverts generally emphasise the business name in big letters across the top. They provide a list of the products and services that they sell. Occasionally they’ll provide prices on a product and often they will have an image or a photo. The address and phone number are usually at the bottom.

This is just a generalized version, there are many different layouts. Basically this form of ad is passive and does not persuade the reader to buy. In essence it just says “this is me, this is what I do and this is how to contact me”.

Most small businesses use this format because they don’t know any different. They have been led to believe that this is the ‘right’ way to advertise. This form of advertising focuses on the business, not the customer, selling is only a by-product.

Graphic designers and advertising sales representatives love these ads. They are fast and easy to create and their performance can’t be measured.

Although I call these types of ads garbage, they do have their place in the advertising world. Institutional ads are fine for the big corporations with their multi-million dollar advertising budgets.

Institutional advertising is very good at ‘image’ creation. The problem with these advertisements is although they can be good at ‘selling’ a corporate image – they aren’t good at selling products and services.

What Are Direct Response Advertisements?

Direct response advertising originated through mail-order companies. Mail-order companies basically can only survive if their ads generate orders – they have to get it right or lose money. Because of all the measuring and testing carried out by these companies over the last century, the results generated have proved without doubt what works in direct response advertising.

In relation to institutionalized ads, readers respond to direct-response ads in significantly greater numbers. Institutionalized ads require the prospect to be actively looking for your product in order to generate an inquiry, whereas direct response advertising makes them act regardless if they are actively looking for the product or not.

One of the things that make direct response advertising so effective is that each component of the ad is tested. This allows things to be changed and altered to see the best response; nothing is included unless it proves to increase responses.

Direct response advertising has proven itself to be an effective method throughout businesses in all countries. The fundamentals of direct response are adaptable to any type of business in any type of media. Even though I primarily focus on print marketing, these concepts can be carried over to the web, television or radio too.

If it’s not already obvious, here’s the difference.

Institutionalized Vs Direct Response

It’s not rocket science to work out which of these ads are going to pull more sales, but most people are oblivious to the fact that they even use institutionalized ads. They don’t know that there’s an alternative.

With institutional ads, you just say who you are, what you do and how to get in touch. There is nothing special or unique about your ad. If you’re lucky the reader sees your ad, but they see it as a just another business advertisement. They are just like every other institutionalized ad – which essentially only says “This is my business, this is what I sell and this is how to get in contact with me”

With direct-response ads, you are actually advertising a specific offer, with a straight forward, compelling and detailed message that answers the reader’s favorite question “what’s in it for me?” A direct response advert not only attracts the reader to the offer, it actually motivates the reader to order now or to fill in the coupon or give you a call. This is what is often referred to as a “call to action”. You actually ask your prospect what to do.

Direct Response Breakdown

An effective direct response ad can be broken down into two main parts:

• The Offer
• The Composition

In order for an ad to succeed, it must be solid in both these areas.

If you have an amazing offer and a weak composition – very few people will notice, let alone read your ad and learn about the great offer. Alternatively, an ad that is composed according to the successful principles of direct response marketing, but only has an average offer will get read, but the readers won’t have sufficient reason to respond because of your weak offer.

You need to have an advertisement with a good offer. It needs to have value to the reader. As long as the ad is composed using the following components, you will see amazing response rates.
There is a step by step sequence that has been proven to work time and time again for the past 100 years:

• You make a specific promise and/or offer
• You present your features and benefits
• You prove that you can deliver using social proof
• You remove risk using a guarantee
• You appeal to their emotions
• And you ask for an action.

That is essentially all there is to it. These response-generating, money-making strategies have proved themselves to be more efficient than any other method of advertising. When you apply these strategies to your ads, you will notice a dramatic increase in responses.

The beauty is that you do not have to spend a cent more on advertising. All you’ll do it use your current budget and change your current institutionalized ads into direct response ads. You’ll see an amazing change in the effectiveness of your advertising.

Ben Wendel is a specialist in direct response Print marketing. He is a graphic designer who knows how to motivate a sale and create advertisements that actually generate high response rates.

Although his printing services are only available in Australia, his advice and graphic design can be accessed globally. – check him out here at Strive Designs –

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For Your Kid’s Best Birthday Party

The Cheeky Pint offers complete flexibility for any 21st birthday venues Melbourne to ensure your function or event is accommodated for as required. When it is the occasion for your kids’ birthday party, you want to celebrate it in the nest possible way and make each birthday a memorable one. In today’s day and age there are so many ways to do so and so many options to choose from. The latest trend seems to be throwing a theme birthday party for your kids and their friends. Whether it’s the first birthday of your young one or a celebration of teenage parties can be set around many themes. The decorations go along the theme and so do the outfits of the guest. The cake seems to be included in the theme where different designs are chosen to make some very delicious cakes. These birthday parties make it a stress buster for the busy lives of the metros and can be quite a handful task too.

Here’s where birthday party planners play an essential part. These planners have understood the need for a party organiser who has a deep understanding of the children’s likes and dislikes. These part organisers come up with unique themes and create a whole new world in small places or big venues. When you decide to throw a party for your kids on their birthday, the only thing you need to worry about is the part organisers. Once you choose a good organiser all the areas of the event are covered by them. You can enjoy your day with your kids and family leaving all the arrangements on the organisers. This makes your life simpler and lets you enjoy the special day without any hassles. There are a lot of organisers in almost all big and small cities and towns today. Party organisers need to know every aspect of decoration and their themes should be innovative so that you can win praises from the friends and family. All arrangements should be made on time and and the party should go on with a smooth flow. The last minute complications should not bother you and the organisers should take care of every detail.

If you are throwing a party for kid’s birthday in Delhi, the Birthday Bless people will help you make it a memorable one. The party organisers are focussed on giving you personalised services so that your kids feel special and you feel happy satisfied with the service quality. The organisers have innovative and fresh ideas that they use according to your budget to make your little one’s each birthday as special as the last. The party organisers have many packages which you can choose from and are ready to create personalised themes according to your preferences. The company makes all the arrangements with utmost care and its team has unique eye for detail. The company has a long list of success stories and satisfied customers who swear by its professional and sensitive approach. The team o the company strives hard to keep all its customers smiling and cherish the day that is most important to them.

Tips For Minimum Stress When Traveling Abroad

You could have some fond memories taking trips with your family members. Traveling when young opens up a world of wondrous discovery. You can feel that feeling back! Do your research for fun travel destinations. Ask your friends for some advice.Make a family members. Try out some of the suggestions listed here. Canada is the dream destination for outdoor-lovers, especially skiers and snowboarders. Now is the best time to get a Canada ski packages.

Don’t use the computers for anything that requires your password while you are on vacation. There is something called a keylogger that scam artists will use to gain access to your information

Leave most of your additional valuables at home.

Keep notes of key information if you are traveling abroad. This is your first point of contact help if you need it. They can help you with any issues.

Sign up with a price watcher. This allows you to enter your destination and the prices of places you to any price change. When the hotel or airfare price drops by the amount chosen, the website will send an email to alert you to the price change. This keeps you from the hassle of always having to check.

Try to work in a big workout before your flight. Long flights are found to be hard on your body. Your back and legs can easily cramp from maintaining the same position for extended periods.

Travel can be used as a great way to educate family members. As long as you’re cautious, you should feel confident about visiting developing nations, and it can show your kids how life outside of your home country is.

Sign up for email newsletters from the major airlines. The savings you get from these newsletters make up for having to deal with a few more items in your inbox.

Your dream trip can turn into a nightmare if not carefully planned. Check the places you intend to stay and play at. Their experience can help in avoiding a seedy hotel or a dangerous town to stay in.

If you are traveling to a foreign country, make cards that show if you have any food allergies written in the language of the country you are visiting. This allows your server a good idea of what you are able to consume. These cards will ensure a more than if you did not have them.

Don’t put your child in the aisle on a plane. Make sure that you or a friendly adult is there to sit in the inside. Children are naturally curious and could harm themselves if they reach out when there’s a cart coming through. They will also be less likely to try to run if you are in the aisle.

Make sure you create copies of all important documents before you leave. Keep the copies of your insurance, your insurance information, and other documents in a safe location while you carry the originals along with you.

Pack snacks when traveling with kids. You should consider packing twice as much as you were originally thinking. This will maintain them happy and busy so that they don’t cause a ton of issues when traveling. Even a little junk food wouldn’t hurt just this time.

If you’re going to a tropical location, try buying insurance to cover search and rescue and emergency evacuation. This could be a real lifesaver if civilization is not nearby.

If you won’t have immediate access to a currency exchange service when you land, exchange some of your money before you leave, then exchanging the rest later on.

Make sure that you are aware of what the airline’s policy is for carry-on luggage. Most airline allow passengers to carry a small suitcase in addition to a personal bag or purse. Take full advantage of that policy and ensure you have everything you may need with you at all times.

Research the laws and customs prior to traveling.Even if you don’t think it’s an issue, you could find yourself in trouble when you do something that is deemed offensive and illegal. Always be respectful of the laws of the places you are traveling.

If you’re going to be traveling internationally, find out about the visas you need. There is more than one kind of visa; if you do not have the correct one, so check to make sure that you have the proper one to travel within a country before your visit. Consult with a travel agent, as well as the embassy’s website corresponding to the country in which you are going.

Label all of your cords.It can prove difficult to track which cord is which. Label all cords so that you’ll remember which device they power. You might also create a list of which cords and colors that you labeled each cord.

If your travel dates are not set in stone, adjust them as necessary when searching for the best deals. You may find that there are special rates that are specific to these dates and you can save a lot of money by being flexible.

Plan your trip and hotel stay well in advance. Some hotels will provide a package that includes activities and meals dependent on your location. Decide if this may be something you would like to partake in. Also think about the room you want. For example, if you are a light sleeper, do not book a room right next to an elevator. Ask the right questions and you to make the right room for you.

Any trip can be a lot of fun if you put in the necessary time to plan. The suggestions from this piece are just part of the many things you can do to really enjoy your next trip.

Why 3d Animation And Graphic Design a Good Career Option?

Animation has become a feasible and mainstream career option today. High remunerations, career growth and an opportunity to showcase their creativity, a career in animation could be the right choice for today’s youth. With most commercial movies like Avatar, Baahubali, Kung Fu Panda, Ice Age etc being frenzy among people, the prospects of animation industry is very bright. Animatics artist Sydney create storyboards and style frames for a wide range of industry leading clients advertising an even wider range of prestigious products.

Animation is like bestowing life to a character or an object through designs, drawings, and creating graphically rich and attractive multimedia clips. For a person who is already in the industry it is a significant option to enhance their career by adding a few more of the latest tools and techniques to their repertoire. Adobe Photoshop, Adobe Illustrator, Adobe Indesign, Adobe Flash, CorelDraw, Autodesk 3D Max, Maya, Adobe Dreamweaver etc are all the basic software needed to be mastered in order to enter the vast field of animation.

Animation industry in India is poised to grow at an alarming rate. Earlier, India used to be an outsourcing destination, giving final touches for animated characters, storytelling or conceptualization. But companies like Pixar, Disney and DreamWorks Studios are looking at India in a bigger light and more substantial work. In addition to these we have our own upcoming animation studios like Red Chillies, VFX, Kathaa Animations, and Rhythm & Hues etc. It is a humongous industry and has generated great employment scope.

India has more than 300 animation studios, employing over 15,000 animation professionals. The gaming industry is one of the top patrons of animators. They are valued assets in almost every field like the Entertainment and Gaming industries, Advertising, Publishing, Mobile applications, Web designing, Engineering, Business – product promotions and marketing demos, Education, Virtual reality, Fashion and interior designing, Studios and training institutes, Medical, legal and insurance industry etc.

Career options for animators are aplenty with a wide range of profiles to choose from technology-based jobs such as scanning, compositing , digital ink and paint ,game designing etc to creative arts like visual-effects supervisors, character animators, 2 D and 3D Animators, Key Frame Animator, Character animator, Image Editor and Graphic designer, Modeller, Texture Artist, Layout Artist, Lighting artist , Background Artist – People with a good perception of camera angles, lighting and colours can get into any of these fields easily. Story Board Artist, Clean- up Artist, Rigging artist- In common parlance he is the person giving mobility to the 3d model by giving a skeletal system and joints. A Rendering artist combines models, textures, animation, lighting etc to produce the correct blend of individual frames of animation.

Animation is one of the highest paying jobs in the creative arena and is high in the job satisfaction quotient because of its creative freedom. Creativity and sketching skills and a passion for animation are the pre requisites for a career in animation. A degree or diploma in animation from a reputed institute is a value addition. Practical training is a fundamental part of any qualification. Students have to be equipped with technical knowledge along with problem solving skills. The basics have to be strong in order to create impressive content from original or imaginary characters. Web Designers have to be proficient in design tools like Flash, Action Scripting, html, CSS, PHP etc. A proper training and guidance from experts can be very advantageous in launching a career.

Enjoy Best Skiing Holidays at Not So Expensive Rates

Skiing being one of the most expensive hobbies, one thing that most people would appreciate is getting offered some fine cheap ski holidays. Saving money is a thing that everybody likes to indulge into, though getting the exact deal that you might wish for might not be that easy a task. Although, with the Internet and a little effort on your own end, getting a deal very close to it might definitely be possible. Keeping few things in mind might definitely help you to narrow down your search and thus make sure that you end up having the best that you could afford without a lot of effort and frustration. To know few such things keep reading. While we can’t draw a direct line between ski Canada and a longer life, there is convincing data that suggests a strong link.

Consider the location or area:

My personal favorite for a holiday would be Austria, Italy or Germany, but then you are always free to chose yours. Considering the location and the area is one of the very important things to start with, when planning a holiday.

Don’t fall prey to hidden costs:

The hidden costs are the few things that you are bound to fall prey to if you are planning the holidays for the first time. Make sure you ask for all the things that you could think of, like the baggage cost, the cost of taking the ski’s with you on an airline or any extra charges of using the credit cards for payments. You are very prone to being stung by any of the mentioned hidden costs or any other similar charges if you do not get them cleared before hand.

Off season might sound best:

If you are considering cheap ski holidays, you better consider a skiing holiday that does not coincide with the new year or the Christmas holidays or any such rush period. Take off in an off season that people do not consider for skiing holidays on a normal basis, this could help you get better places to stay and better deals on the skiing holidays with some good off season discounts which for sure will be look well on your budget. Be strategic in choosing the dates for a holiday, and you might land with some massive discounts.

All-in package could sound better:

If you do not have a lot of experience in planning a skiing holiday, you might like to keep it simple and hassle free by choosing for some good all-in package deals. These deals might help you to keep your holiday hassle free and easy. Holidays are for fun and you might not like to spend a lot of time planning them and taking care of the budget.

When considering cheap ski holidays the best thing would be to consider the lesser known places and resorts for the simple reason that considering a place that is quite famous might not be the best thing for your budget. Just make sure you take care of the extras that you might not like to leave to the chances, other than that a package deal in an off season to a lesser known place might be the best thing for you, if you wish to have cheap ski holidays.