|
Search Engine Optimisation (SEO)
Search Engine Optimisation or SEO as it is widely referred to,
is the process of promoting a web site with an aim to achieve favorable
results in major search engines for particular search terms or phrases
SEO involves designing a web site in a manner which search engines
will provide higher rankings in relevant search results pages. The
higher a web site ranks in search results pages the more likely
it is to receive visitors. More visitors equals more online exposure
and revenue. Essentially, SEO boils down to method of increasing
a web site's revenue.
Why is SEO so important to your earnings potential?
The vast majority of visitors to your web site will come from search
engines. Millions of people use the major search engines every day
to find products and services online. Most people will not browse
search results beyond the first one or two pages. The farther you
are ranked in search results pages the less likely it is that your
web site will be found by potential customers.
Search Engine Optimisation involves researching what terms people
are using to find your service or product with the search engines,
these terms are often referred to as keywords or key phrases. Keyword
research is focused on discovering which search terms your web site
should be ranking well for in search results. Most importantly key
word research helps to determine which search terms will provide
the most visitors to your web site, it can also help to discover
which terns may be most likely to provide conversions of visitors
into purchasers.
SEO considers how search engines index and rank web sites, as well
as how people search the internet for information about products
and services. Search engines use a complex system of variables to
determine where a web site should be ranked in search results pages.
A great deal of the variables used by search engines involves relevance.
The search engines attempt to sort the world's web sites based on
how relevant they are to a given search term. While there hundreds
of other factors involved in search engine rankings, it's a web
site's relevance to a search term that forms the basis of search
rankings. And it is this factor which can be fined tuned by SEO
specialists in order to achieve a web site which appears more relevant
than a competitor's in the eyes of the major search engines.
Copyright © 2007 Jeff Palmer
/ Semultra All Rights Reserved
|
