Semultra - Search Engine Marketing Articles

Targeted Keyword Strategy (click for full article)

Specific and targeted keywords and phrases are the search terms that your potential clients and customers are searching for in relation to your particular products and services.

Generic Keyword Strategy (click for full article)

Generic Keywords are broad terms which are searched for online. Search terms such as: Shoes, Loans, Books, Real Estate, Vacations can all be considered as generic or broad search terms. Searches for generic terms most often result in the largest brands or companies for those particular terms being displayed in search results pages.

Geographic Keyword Strategy (click for full article)

Do you have a product or service to sell within a geographically limited area? If you do, then there's a specific keyword strategy which you can take full advantage of.

Organic SEO (click for full article)

Successful organic optimization combines technical know-how with persuasive marketing. Organically optimized web sites contain content that visitors find informative and relevant to their searches. Content is further optimized for search engines by incorporating relevant key phrases or words into the site's literature. Organic optimization is holistic in approach. Every aspect of a web site is analysed for it's level of search friendliness.


11 Deadly Sins of Internet Marketing (click for full article)

There is so much misinformation floating through the internet regarding search engine marketing and optimization that it’s important to shed some light on a few common errors and misconceptions. The following list highlights some of the most critical issues involved in determining the success or failure of a web site’s search engine optimization and marketing strategies.

Internet Marketing Reality Check (click for full article)

There are thousands of web sites, books, CD-ROM's, cassette tapes and various other forms of communication devoted to the topic of Internet marketing. The majority of these sites profess to offer "secret strategies" and "killer tactics" which promise to increase your chances of having success on the Internet. Of course you must fork over your hard earned cash for these wonderful pearls of wisdom. (Many of which turn out to be nothing more than pyramid schemes and other scams) With all of these so called experts lining up to take your money and fill your head with dreams of making easy millions you may find it difficult to filter out the facts from the fiction.