- This road show enables the Australian industry to meet with the Asian business events agents and corporate buyers, giving them the opportunity to present the destination, products and experiences they represent and also allows them to establish direct relationships and business opportunities.” Penny Lion, Head of Business Events Australia
Twenty-two business event industry representatives from Australia will visit six cities across Asia on a two week mission (12 May to 25 May) to showcase Australiaâ??s capabilities and facilities in hosting world-class business events and as a preferred conference and incentive destination.
Tourism Australiaâ??s international business events marketing arm, Business Events Australia, will lead the Australia delegation, presenting to 400 key corporate buyers and business events agents and encouraging them to choose Australia for their next business event.
