What is mobile experience in SEO?
SEO is an important part of your overall digital marketing strategy, but it’s not the only aspect that you need to think about when designing a website. There are many other factors that affect how your site performs – and one of these is mobile experience. SEO specialist Sydney are aware with mobile experience in SEO because in the future most people will use their mobile phones daily rather their laptops and computers.
Mobile internet usage has been growing steadily over the last few years and shows no signs of slowing down. In fact, according to Statista*, worldwide mobile internet usage has increased by 146% since 2013 – so it’s fair to say that people are increasingly relying on their mobile devices to access online content.
What does this mean for businesses? Well, if you haven’t already realized the importance of having a mobile-friendly website, then now is the time to start thinking about how your site will perform on smartphones and tablets.
Why is mobile experience important in SEO?
Mobile is the future of search. Google announced that it’s going to start using your mobile-friendly site’s ranking in its algorithm. If you have a mobile-friendly site, you shouldn’t have any problem with this change. However, if your website isn’t optimized for mobile, then you’ll see a drop in rankings.
According to Google, “If your site does not meet Google’s recommendation, we will use our best efforts to notify you that we detected one or more issues on your website (including by sending an alert in Search Console). We will also provide additional information on how you can fix these issues.”
Mobile devices are becoming more and more popular every day. In fact, 87% of American adults own a smartphone. It’s no wonder why mobile optimization is so important for SEO! Here are some reasons why:
More Visitors: Mobile traffic has grown 300% over the last two years and is expected to grow even faster between now and 2023.
How mobile experience affect your marketing standpoint?
The first thing to know is that your website doesn’t have to be perfect for mobile. It just needs to be good enough that users can easily find what they’re looking for and take the next step. If you take a look at the top 3 sites in Google search, you’ll see that all of them have a mobile version:
Google has a mobile-friendly label on their site and shows up as “mobile-friendly” in Google Analytics when viewed from an android device. This means that the desktop version of their site has been optimized for mobile devices so it performs well on small screens.
Facebook has a separate mobile website that’s easy to navigate and includes only the most important information. Their desktop version also triggers ads based on location and interests, making it easy to target specific audiences even when viewed on small screens.
Amazon uses responsive design so no matter what size screen you’re using, their site will look great! They also offer many features like Wish List which make it easy for people to find exactly what they’re looking for quickly and easily (we all know how much time we spend browsing Amazon).
If you want to create a great user experience and improve your website’s mobile optimization, here are a few tips.
Use Responsive Design
Responsive design is a way to create one website that automatically changes the layout based on the size of the screen it’s being displayed on. This is crucial because it means that users will see the same content no matter what device they’re using, and it reduces development time. Responsive design also makes things easier for search engines because they can crawl your entire site, regardless of how many pages it has or how they’re organized.
Make Your Site Easy To Navigate
This is especially important if you have a lot of different sections on your site — make sure that your navigation menu doesn’t get too large or complicated so that people can easily find what they’re looking for. Also, don’t use Flash when building mobile-friendly websites; instead, make sure all images are set up as background images or CSS sprites so that they load faster and won’t crash if someone tries to resize them (which can happen when using Flash).
Optimize Mobile Pages For Speed
Mobile internet connections are slower than desktop ones, so if your page takes too long to load, people will leave before seeing any content at all. To be able to keep up with current SEO strategies you may contact us.