If you’re looking for a long-term strategy to drive traffic to your site, acquire new customers, and grow your business, freelance SEO expert is the key.
The most important search engine optimization factors are the following:
Your targeted audience
Your targeted audience in SEO is really a representation of the traffic that you want to see your website. The more specific you can be, the more likely you can be found on search engines. To illustrate this point, if you own a business which sells military-grade survival gear, then your target audience would include words like “survival”, “military”, “tactical”, and so on. Your ideal customer would include words like “survivalist”, “hunter”, and so on. If you were selling this stuff online, your keywords would be extremely specific to the product itself. Of course, there’s nothing wrong with including these words in your content as well, but it’s also good practice to think about how someone would Google search for the term, and try to incorporate that into what you’re writing about.
Content
Content SEO, or search engine optimization for content, is the process of making your content more search engine friendly. This involves using certain keywords in your content to ensure that it gets ranked at the top of search engine results pages (SERPs). Translating that into layman terms, this involves writing for human readers but ensuring that you use keywords that are more likely to get your website ranked on the first page of Google, Yahoo and Bing. To do this, you want to use a mix of your target keywords and other related words, while keeping the readability level high enough that people will actually want to read what you’re saying.
The trick with content SEO is striking a balance between making sure you use the right keywords while also keeping readers engaged. You want to make sure there’s some keyword density in your content, but you don’t want to make it seem like you’re trying too hard. In addition to using the right keywords, it’s important to make sure they’re in a logical order that makes sense if someone were just skimming through it without actually reading every word.
Inbound links
Inbound links are like votes, which tell search engines what your page is about. The more votes you have, the higher you rank for that keyword or phrase. Every article, blog post, forum post and resource page that links to your website is a vote of confidence in your product or service.
Moving up in search rankings requires 3 things:
- A product or service that solves problems for your target audience (and the competition)
- A high-quality website filled with original content relevant to your specific target audience
- A solid link strategy to drive traffic from authoritative websites using relevant anchor text
Keyword density
Keyword density is one of those SEO tools that has the potential to be both a blessing and a curse. It can really help your search engine rankings, but if you’re not careful, keyword stuffing can get your site penalized.
Keyword density refers to how many times a specific keyword appears on a given page in comparison with the total number of words on that page. In other words, it’s a measurement of how much a page focuses on a certain keyword.
What’s the ideal keyword density? That depends on whom you ask. Generally speaking, though, Google recommends keeping it between 1 and 2 percent.
Social media presence
Social media presence is the measure of how many people are engaged on various social media platforms. The most common metric used to determine social media presence is the number of likes, retweets, and mentions on social networking sites.
It’s no surprise that most leading tech brands have an active presence on Facebook, Twitter, Instagram, and so on. It’s also no surprise that tech brands with an active social media presence tend to perform better than tech brands without one. However, this isn’t always true. Some tech brands do very well despite they don’t have a strong presence on social media.
If you get these five SEO factors right, your site will get a lot more traffic from search engines. And if you have a responsive site, it will be easy to convert your visitors into customers. Learn more from this SEO factors.