Introduction
For most small business owners, the world of SEO can seem like a foreign language. With our SEO packages you can compete with your competitors. It’s easy to get overwhelmed by all the jargon and technical terms that are associated with search engine optimization. You don’t need to be a coding expert or web design guru in order to ensure that your website is search engine optimized though! In fact, it’s probably easier than you think. All it takes are these 8 easy fixes:
1. Make Sure the Website Hosting is Good
- Make Sure the Website Hosting is Good
The first thing you need to do is make sure your website host is good. Some of these hosting companies are not as good or even trash, so be careful when choosing one. You don’t want people to have a bad experience on your website and leave because of it!
2. Use SEO-Friendly URLs
- Use hyphens instead of underscores.
- Use keywords in the URL.
- Avoid special characters like dashes and slashes, which can confuse search engines or be misinterpreted as part of the keyword string itself by some browsers.
3. Optimize Your Images
One of the easiest ways to make your website easier for search engines and users is to optimize your images. Search engines can’t see or read images, so they rely on metadata (the information inside the image file) and readable text in alt tags (the description that appears when an image is not visible).
To optimize your site’s images:
- Make sure all of your images are optimized for search engines. This means keeping file sizes small, using descriptive filenames, and making sure that each image has an alt tag describing what it depicts. You should also try to keep the same filename for all photos with similar content. For example, if you have an ecommerce store selling shirts organized by color, you wouldn’t want one picture of a blue shirt named “shirt1” while another shirt in the same style has a name like “blue shirt.” Instead, name them according to their color (“blue_shirt”) so it’s clear which product each picture shows when someone searches for “blue shirt.”
4. Pick Meticulous Title Tags and Descriptions
The title tag and the description are two of the most important components of your website’s search engine optimization. If you have a good title tag and description, you can increase your ranking more than 50%.
The title tag is what appears in the search results for your business (or for a specific page on your site). It’s also used as an anchor text to link back to other pages on your website, so it needs to be descriptive but also concise enough that people will want to click through from it. The same goes for descriptions: they need to be clear and concise so that when someone sees them in the SERPs they don’t lose interest or click away before reading them.
It’s often recommended that you use keywords relating directly to what sets you apart from other similar businesses within their titles if possible – this will help signal relevance of content without being too obvious about it, which can be seen by Google as spammy behavior (in turn further lowering rankings). That said, don’t feel like every word must contain keywords; keep things natural!
5. Take Advantage of Breadcrumb Navigation
Breadcrumb navigation is a type of navigation that shows the path to the current page. It’s usually located in the site’s header and can be used for internal navigation, such as helping users find their way around your website. This makes breadcrumbs an effective tool for helping visitors find what they’re looking for on your site, as well as helping them get from one page to another without getting lost along the way.
Breadcrumb links are also great for SEO because they give search engines more information about how pages are related to one another and how visitors move through your site (which helps Google determine which pages should rank first).
6. Optimize Your Video Content
- Title
- Description
- Transcript (if possible)
- Optimize for mobile viewing
7. Interlink Your Content to Increase Page Views
- Link to other pages on your website. This is a great way to get some of your more popular content seen by new audiences, and it also gives you the chance to put an internal link on another page (like a blog post) that will help search engines know what types of topics are important for you as a business.
- Link to external sites. You might be linking out from old posts or infrequently updated pages, but having these links pointing back in at regular intervals can help increase traffic levels overall. Think about how much more often people check their social media feeds than they do their email inboxes: if they’re not coming back very often, there’s no reason why you should expect them to keep coming back just because you’ve got something new up there!
- Link link link link! In general, the more links you have pointing toward any given page means the higher its ranking will likely go with Google’s algorithms—but too many links can actually hurt your rankings instead of helping them improve! If possible try finding ways t
8. Consider Adding a Blog to Your Website for More Indexed Pages on Google Searches
In addition to the basic SEO fixes above, you can also consider adding a blog to your website.
Blogging is an excellent way to increase the number of indexed pages on Google and help build your community around your brand. It’s also a great way for customers to find out more about what you offer, get answers to their questions and receive valuable content from you. A blog can help generate more revenue for your business by driving traffic back to your website through search engine optimization (SEO). The following are some tips for starting a blog:
- Choose a topic that interests you or one that best fits with your business offerings.
- Decide how often you will post new content (weekly? monthly?)
- Write posts that are relevant and helpful for readers who come across them in search results.
A small business owner does not need to be a coding expert, or a web design guru in order to ensure that their website is search engine optimized.
A small business owner does not need to be a coding expert, or a web design guru in order to ensure that their website is search engine optimized. The most important thing is to understand the basic principles of SEO. Once you have this understanding then you can implement some changes on your website with confidence knowing that they will help your site rank higher in search results.
Here are 8 easy ways you can improve the search engine optimization (SEO) of your small business website:
1 – Use Good Hosting
2 – Have an Easy-to-Navigate Website
3 – Use Title Tags and Descriptions That Are Relevant To Your Business
Conclusion
Not to mention, the eight tips listed above are just a few of many ways you can ensure your website is search engine optimized. And while some may seem more complicated than others, they all have one thing in common: they’re easy to implement! So as long as you keep these tips top-of-mind when building or redesigning your site — and follow them consistently — then there’s no doubt that increasing its rank on Google should be easier than ever before. Learn more about using a google analytics to analyze your data.