Introduction
In the world of search engine optimization (SEO), finding the right keyword is crucial. It’s the cornerstone of any successful SEO campaign, but it can be challenging to find exactly what you need. Luckily, there are some great tools out there that will help you narrow down your options and find the best keywords for your posts. In this article, we’ll discuss how to do keyword research using these tools as well as on-page strategies that will help improve your ranking in search results pages (SERPs). These independent SEO consultant Sydney are really beneficial to start ups companies.
Know What To Look For In a Keyword
- Do you know what to look for in a keyword?
- Do you know what is the right direction?
- Knowing how to find the right keyword is important. Knowing how to use it is even more important.
Brainstorm Search Terms
Brainstorm search terms.
This is the most obvious and also the most important step in keyword research. You need to think about what people might be searching for and what words they’re using when they do. You can use a dictionary, a thesaurus, or even Google Autocomplete to help you brainstorm new keywords—but don’t stop there!
- Use Google Keyword Planner (GKP): GKP is one of my favorite tools for finding exactly what people are searching for online without having to guess at all those long-tail keywords that aren’t on your mind yet (like “how many bees live in a hive?”). The tool provides estimates of how many searches happen every month within specific niches; this information will form the foundation of your keyword list later on in this process.
- Use other keyword research tools: There are tons of different tools out there that can help with this step in your research process, just make sure not spend money until after you’ve chosen which ones will work best with your budget or time constraints. Some tutorials recommend using Ahrefs’ Keyword Explorer module or SpyFu’s Free Features Section as ways around spending any money at all! These are both great options if cost isn’t an issue but remember they won’t give us quite as detailed results as paid plans would provide either so keep this fact in mind before deciding whether these options would work well enough given our needs here today–let’s say yes since we’re going 100% free right now; let’s move forward into everything else then!
Use Keyword Research Tools to Research Your Keywords
You can find your keywords using a variety of tools. To get the best results, it’s recommended that you use multiple different keyword research tools and combine them together with your own knowledge to create an effective keyword list.
Here are some popular keyword research tools:
- Google Keyword Planner (https://adwords.google.com/ko/KeywordPlanner) – This is a free tool from Google that allows you to enter one or more keywords and then receive suggestions on related terms, as well as estimated monthly search volume and cost-per-click estimates for each suggested term. You can also see which keywords have been gaining ground in recent months so you know which ones are trending up in popularity right now. If you have an AdWords account, this tool will let you build a new campaign based on these suggestions so that you can start bidding on them right away!
- SEMrush (https://www.semrush.com/) – SEMrush offers paid services but there’s also an excellent free version available as well! The main difference between the two versions is that with the paid service ($99 per month), once installed on your computer via browser plug-in or desktop application download, SEMrush automatically updates itself every hour with new data from Google Analytics about how much traffic each page received last hour plus what percentage of those visitors were new vs returning vs returning again after being away from your site for awhile (i’m talking days here). You’ll need to use at least one other tracking service along with SEMrush if not two…
Create A Plan for Your Keywords
Now that you’ve chosen your target keyword, it’s time to decide on the other keywords you want to rank for. Here are some of the most common types of keywords:
- Main Keywords: These are the terms people use when they’re searching for something—for example, “buy shoes.”
- Secondary Keywords: These words aren’t as popular as main keywords but still represent an important part of your business—for example, “cheap shoes.”
- Long-Tail Keywords: These include very specific phrases that people use when they’re looking for something very specific—for example, “men’s black leather boots size 10” or “red flat shoes under $30.”
- Negative Keywords: These are words or phrases you don’t want your website ranking for because they don’t fit in with what you do or who you serve (e.g., “shoes for men”). It’s important not to get too narrow with negative keywords; otherwise, Google may filter out some unintended results from its search engine results pages (SERPs). For instance, if I’m a pet groomer who doesn’t want my site appearing in searches related to dog training classes (because it does not offer those services), then my list would include terms such as “dog training” and “puppy training” but also related terms like “pet grooming supplies” and even more general ones like “dog care supplies” so that I don’t accidentally exclude potential customers who may be looking specifically at these types of products while searching online rather than visiting brick-and-mortar stores just yet.
Be sure to choose keywords that are relevant to your post
Remember that when choosing keywords, you should choose those that are relevant to your post.
This may be obvious, but it’s worth repeating because the relevance of your keyword choice is the single most important factor in determining its effectiveness.
You also want to choose keywords that are relevant to your audience and business. This means making sure they are searchable within Google. If people aren’t searching for them on a regular basis, then SEO isn’t going to be helpful for reaching new leads or customers (and it will likely hurt you). For example: “digital marketing” is obviously a popular topic today, so there are lots of other sites out there talking about it and trying to rank highly in Google search results when someone searches for those exact words—and thus far more than any one site can handle! This makes competition extremely fierce; however, if we were able “niche down” our focus on this subject by searching instead for more specific terms like “consumer behavior analysis software” or perhaps even “social media analytics software” then our chances of ranking well might increase significantly given fewer competitors targeting these phrases…
Conclusion
You can’t expect to rank well in search engines if you don’t know what people are searching for. Keyword research is an important part of any SEO strategy, and it can be tricky if you don’t know what you’re doing. That said, with the right tools at your disposal (and a little extra effort), keyword research can be easy and fun! Heliumseo.com.au always strive for their client to rank the keywords in a higher position.