Author: Hugh Duncan

Quick Guide: Keyword Research for SEO

Introduction

In the world of search engine optimization (SEO), finding the right keyword is crucial. It’s the cornerstone of any successful SEO campaign, but it can be challenging to find exactly what you need. Luckily, there are some great tools out there that will help you narrow down your options and find the best keywords for your posts. In this article, we’ll discuss how to do keyword research using these tools as well as on-page strategies that will help improve your ranking in search results pages (SERPs). These independent SEO consultant Sydney are really beneficial to start ups companies.

Know What To Look For In a Keyword

  • Do you know what to look for in a keyword?
  • Do you know what is the right direction?
  • Knowing how to find the right keyword is important. Knowing how to use it is even more important.

Brainstorm Search Terms

Brainstorm search terms.

This is the most obvious and also the most important step in keyword research. You need to think about what people might be searching for and what words they’re using when they do. You can use a dictionary, a thesaurus, or even Google Autocomplete to help you brainstorm new keywords—but don’t stop there!

  • Use Google Keyword Planner (GKP): GKP is one of my favorite tools for finding exactly what people are searching for online without having to guess at all those long-tail keywords that aren’t on your mind yet (like “how many bees live in a hive?”). The tool provides estimates of how many searches happen every month within specific niches; this information will form the foundation of your keyword list later on in this process.
  • Use other keyword research tools: There are tons of different tools out there that can help with this step in your research process, just make sure not spend money until after you’ve chosen which ones will work best with your budget or time constraints. Some tutorials recommend using Ahrefs’ Keyword Explorer module or SpyFu’s Free Features Section as ways around spending any money at all! These are both great options if cost isn’t an issue but remember they won’t give us quite as detailed results as paid plans would provide either so keep this fact in mind before deciding whether these options would work well enough given our needs here today–let’s say yes since we’re going 100% free right now; let’s move forward into everything else then!

Use Keyword Research Tools to Research Your Keywords

You can find your keywords using a variety of tools. To get the best results, it’s recommended that you use multiple different keyword research tools and combine them together with your own knowledge to create an effective keyword list.

Here are some popular keyword research tools:

  • Google Keyword Planner (https://adwords.google.com/ko/KeywordPlanner) – This is a free tool from Google that allows you to enter one or more keywords and then receive suggestions on related terms, as well as estimated monthly search volume and cost-per-click estimates for each suggested term. You can also see which keywords have been gaining ground in recent months so you know which ones are trending up in popularity right now. If you have an AdWords account, this tool will let you build a new campaign based on these suggestions so that you can start bidding on them right away!
  • SEMrush (https://www.semrush.com/) – SEMrush offers paid services but there’s also an excellent free version available as well! The main difference between the two versions is that with the paid service ($99 per month), once installed on your computer via browser plug-in or desktop application download, SEMrush automatically updates itself every hour with new data from Google Analytics about how much traffic each page received last hour plus what percentage of those visitors were new vs returning vs returning again after being away from your site for awhile (i’m talking days here). You’ll need to use at least one other tracking service along with SEMrush if not two…

Create A Plan for Your Keywords

Now that you’ve chosen your target keyword, it’s time to decide on the other keywords you want to rank for. Here are some of the most common types of keywords:

  • Main Keywords: These are the terms people use when they’re searching for something—for example, “buy shoes.”
  • Secondary Keywords: These words aren’t as popular as main keywords but still represent an important part of your business—for example, “cheap shoes.”
  • Long-Tail Keywords: These include very specific phrases that people use when they’re looking for something very specific—for example, “men’s black leather boots size 10” or “red flat shoes under $30.”
  • Negative Keywords: These are words or phrases you don’t want your website ranking for because they don’t fit in with what you do or who you serve (e.g., “shoes for men”). It’s important not to get too narrow with negative keywords; otherwise, Google may filter out some unintended results from its search engine results pages (SERPs). For instance, if I’m a pet groomer who doesn’t want my site appearing in searches related to dog training classes (because it does not offer those services), then my list would include terms such as “dog training” and “puppy training” but also related terms like “pet grooming supplies” and even more general ones like “dog care supplies” so that I don’t accidentally exclude potential customers who may be looking specifically at these types of products while searching online rather than visiting brick-and-mortar stores just yet.

Be sure to choose keywords that are relevant to your post

Remember that when choosing keywords, you should choose those that are relevant to your post.

This may be obvious, but it’s worth repeating because the relevance of your keyword choice is the single most important factor in determining its effectiveness.

You also want to choose keywords that are relevant to your audience and business. This means making sure they are searchable within Google. If people aren’t searching for them on a regular basis, then SEO isn’t going to be helpful for reaching new leads or customers (and it will likely hurt you). For example: “digital marketing” is obviously a popular topic today, so there are lots of other sites out there talking about it and trying to rank highly in Google search results when someone searches for those exact words—and thus far more than any one site can handle! This makes competition extremely fierce; however, if we were able “niche down” our focus on this subject by searching instead for more specific terms like “consumer behavior analysis software” or perhaps even “social media analytics software” then our chances of ranking well might increase significantly given fewer competitors targeting these phrases…

Conclusion

You can’t expect to rank well in search engines if you don’t know what people are searching for. Keyword research is an important part of any SEO strategy, and it can be tricky if you don’t know what you’re doing. That said, with the right tools at your disposal (and a little extra effort), keyword research can be easy and fun! Heliumseo.com.au always strive for their client to rank the keywords in a higher position.

Progressing Your Business with Social Media

Social media can be a valuable tool for promoting and growing a business. Here are a few ways to use social media to progress your business:

  1. Build a strong online presence by creating accounts on multiple social media platforms and consistently posting relevant content.
  2. Use social media to connect with customers and prospects by responding to comments and messages, hosting Q&A sessions, and running promotions.
  3. Utilize paid advertising options on social media platforms to reach a larger audience and drive website traffic.
  4. Use analytics tools to track the performance of your social media efforts, and adjust your strategy accordingly.
  5. Collaborate with influencers and other businesses in your industry to expand your reach and gain credibility.
  6. Create a content strategy that aligns with your business goals and use it to consistently post relevant, engaging content that will appeal to your target audience.
  7. Use social media to create a sense of community and customer loyalty by engaging with customers and addressing their concerns.
  8. Use live streaming and video content to connect with your audience in real-time and build a deeper relationship with them.

Remember, social media is a long-term investment, consistent effort and patience are the keys to success.

Get started with creating or developing an account on social media

To create or develop an account on a social media platform, follow these steps:

  1. Choose a social media platform to create an account on, such as Facebook, Twitter, Instagram, or LinkedIn.
  2. Go to the website of the platform you have chosen and click on the “Sign Up” or “Create Account” button.
  3. Fill in the required information, such as your name, email address, and a password.
  4. Click on the “Create Account” button.
  5. Verify your account by clicking on the link sent to your email address.
  6. Log in to your account and set up your profile by adding a profile picture and bio.
  7. Start connecting with friends and sharing content.

Note: The steps may vary slightly depending on the platform you choose.

Does your social media say what you want it to say?

As a language model, I do not have personal social media, but it’s important for businesses and individuals to regularly review and evaluate the content they post on their social media accounts to ensure that it aligns with their brand and message, and is consistent with their goals. This includes not only the text, but also the images and videos.

It’s also important to be aware of the tone and voice used on social media. It should be appropriate for your target audience, and should reflect your brand’s personality. Additionally, it is important to be aware of the laws and regulations that may apply to the content you post on social media, such as those related to advertising and data privacy.

If you are not sure if your social media is saying what you want it to say, it may be helpful to ask for feedback from others, or to consult with a social media expert. They can help you identify any issues with your content and provide guidance on how to improve it.

What do you want your business to be known for?

As a language model, I don’t have personal preferences or a business to be known for. However, it’s important for a business to have a clear sense of what it wants to be known for, and to actively work to build that reputation. This can involve developing a strong brand identity, consistently providing high-quality products or services, and building relationships with customers and other businesses in the industry.

Some examples of what a business may want to be known for:

  • Providing excellent customer service.
  • Offering unique and innovative products or services.
  • Being a leader in sustainability and corporate social responsibility.
  • Being a trusted and reliable source of information in a specific industry.
  • Being a fun and exciting place to work.

Having a clear idea of what you want your business to be known for will help you make strategic decisions about how to market and grow your business, and what kind of content and messaging to use in your social media and other marketing efforts.

What type of content does your audience want?

The type of content that an audience wants can vary depending on the audience and the industry. However, some general principles can be applied when creating content for a specific audience.

  • Understand your audience: You need to understand your audience’s demographics, interests, and pain points. This will help you create content that is relevant and resonates with them.
  • Solve problems: Your audience is likely looking for solutions to specific problems. By providing valuable information and resources that help them solve these problems, you will be providing content that is useful and valuable to them.
  • Use visual content: People are more likely to engage with and remember visual content, such as images and videos.
  • Keep it short and simple: People have short attention spans, so keep your content short and easy to understand.
  • Be authentic and personal: Audiences are more likely to engage with content that feels authentic and personal.
  • Be consistent: Consistently posting high-quality content will help you establish yourself as a credible source of information, and will make it more likely that people will come back to your page for more.
  • Use multiple formats: Different formats such as blogs, videos, infographics, live streaming, etc. can be used to engage with different types of audience and to keep the content fresh.

It is important to regularly review and evaluate your content, and to use analytics to track its performance. This will help you understand what is resonating with your audience and what is not, and will allow you to make adjustments to your content strategy accordingly.

Make sure you include pictures and videos in your posts

It is a good idea to include pictures and videos in your social media posts as they can help make your content more engaging and increase the chances of it being seen by a larger audience. Here are a few tips for using pictures and videos on social media:

  1. Use high-quality images and videos: Make sure that the pictures and videos you use are of high quality and are visually appealing. This will help make your content more engaging and professional.
  2. Use a mix of images and videos: Alternate between using images and videos to keep your content fresh and interesting.
  3. Optimize for the platform: Different social media platforms have different recommended aspect ratios and size for images and videos. Make sure to optimize your media to best fit the platform you’re posting to.
  4. Use captions and descriptions: Add captions and descriptions to your images and videos to provide context and make them more easily searchable.
  5. Use hashtags: Use hashtags to make your images and videos more discoverable to a wider audience.
  6. Use video to showcase your products or services: Use videos to showcase your products or services in action, demonstrate how to use them, or highlight customer testimonials.
  7. Use Live video: Live video is a great way to connect with your audience in real-time and build a deeper relationship with them.
  8. Use video to tell a story: Use video to tell the story of your brand, your products, or your customers.

Overall, using pictures and videos in your social media posts can help you stand out from the competition, increase engagement, and drive more traffic to your website. Business in Australia had already picked up since covid and the demand to look for social media Sydney is increasing.

Make sure to respond to the comments on your post, whether they are negative or positive

Responding to comments on your social media posts, whether they are positive or negative, is an important aspect of building and maintaining a strong online presence. Here are a few tips for responding to comments:

  1. Respond in a timely manner: Aim to respond to comments within a reasonable time frame, ideally within a day or two. This shows that you value your audience and are committed to engaging with them.
  2. Be professional and courteous: Always respond in a professional and courteous manner, even if the comment is negative. Avoid getting defensive or argumentative, and instead focus on addressing the concern or issue raised.
  3. Thank your audience: Thank your audience for taking the time to leave a comment, positive or negative. This will show that you appreciate their engagement and feedback.
  4. Address negative comments constructively: If you receive negative comments, address them constructively. Acknowledge the concern and apologize if necessary, and provide a solution or next steps.
  5. Use comments as an opportunity to learn: Use comments, both positive and negative, as an opportunity to learn more about your audience and their needs.
  6. Use comments as an opportunity to build relationships: Use comments to build relationships with your audience by having conversations and asking questions.
  7. Use comments as an opportunity to promote your products or services: Use comments to promote your products or services by providing additional information or a call to action.

Overall, responding to comments on your social media posts is a great way to show your audience that you value their engagement and feedback, and that you are committed to building a strong and lasting relationship with them. More info on how to get more feedback in your social media post.

8 Easy SEO Fixes for a Small Business Website

Introduction

For most small business owners, the world of SEO can seem like a foreign language. With our SEO packages you can compete with your competitors. It’s easy to get overwhelmed by all the jargon and technical terms that are associated with search engine optimization. You don’t need to be a coding expert or web design guru in order to ensure that your website is search engine optimized though! In fact, it’s probably easier than you think. All it takes are these 8 easy fixes:

1. Make Sure the Website Hosting is Good

  • Make Sure the Website Hosting is Good

The first thing you need to do is make sure your website host is good. Some of these hosting companies are not as good or even trash, so be careful when choosing one. You don’t want people to have a bad experience on your website and leave because of it!

2. Use SEO-Friendly URLs

  • Use hyphens instead of underscores.
  • Use keywords in the URL.
  • Avoid special characters like dashes and slashes, which can confuse search engines or be misinterpreted as part of the keyword string itself by some browsers.

3. Optimize Your Images

One of the easiest ways to make your website easier for search engines and users is to optimize your images. Search engines can’t see or read images, so they rely on metadata (the information inside the image file) and readable text in alt tags (the description that appears when an image is not visible).

To optimize your site’s images:

  • Make sure all of your images are optimized for search engines. This means keeping file sizes small, using descriptive filenames, and making sure that each image has an alt tag describing what it depicts. You should also try to keep the same filename for all photos with similar content. For example, if you have an ecommerce store selling shirts organized by color, you wouldn’t want one picture of a blue shirt named “shirt1” while another shirt in the same style has a name like “blue shirt.” Instead, name them according to their color (“blue_shirt”) so it’s clear which product each picture shows when someone searches for “blue shirt.”

4. Pick Meticulous Title Tags and Descriptions

The title tag and the description are two of the most important components of your website’s search engine optimization. If you have a good title tag and description, you can increase your ranking more than 50%.

The title tag is what appears in the search results for your business (or for a specific page on your site). It’s also used as an anchor text to link back to other pages on your website, so it needs to be descriptive but also concise enough that people will want to click through from it. The same goes for descriptions: they need to be clear and concise so that when someone sees them in the SERPs they don’t lose interest or click away before reading them.

It’s often recommended that you use keywords relating directly to what sets you apart from other similar businesses within their titles if possible – this will help signal relevance of content without being too obvious about it, which can be seen by Google as spammy behavior (in turn further lowering rankings). That said, don’t feel like every word must contain keywords; keep things natural!

5. Take Advantage of Breadcrumb Navigation

Breadcrumb navigation is a type of navigation that shows the path to the current page. It’s usually located in the site’s header and can be used for internal navigation, such as helping users find their way around your website. This makes breadcrumbs an effective tool for helping visitors find what they’re looking for on your site, as well as helping them get from one page to another without getting lost along the way.

Breadcrumb links are also great for SEO because they give search engines more information about how pages are related to one another and how visitors move through your site (which helps Google determine which pages should rank first).

6. Optimize Your Video Content

  • Title
  • Description
  • Transcript (if possible)
  • Optimize for mobile viewing

7. Interlink Your Content to Increase Page Views

  • Link to other pages on your website. This is a great way to get some of your more popular content seen by new audiences, and it also gives you the chance to put an internal link on another page (like a blog post) that will help search engines know what types of topics are important for you as a business.
  • Link to external sites. You might be linking out from old posts or infrequently updated pages, but having these links pointing back in at regular intervals can help increase traffic levels overall. Think about how much more often people check their social media feeds than they do their email inboxes: if they’re not coming back very often, there’s no reason why you should expect them to keep coming back just because you’ve got something new up there!
  • Link link link link! In general, the more links you have pointing toward any given page means the higher its ranking will likely go with Google’s algorithms—but too many links can actually hurt your rankings instead of helping them improve! If possible try finding ways t

8. Consider Adding a Blog to Your Website for More Indexed Pages on Google Searches

In addition to the basic SEO fixes above, you can also consider adding a blog to your website.

Blogging is an excellent way to increase the number of indexed pages on Google and help build your community around your brand. It’s also a great way for customers to find out more about what you offer, get answers to their questions and receive valuable content from you. A blog can help generate more revenue for your business by driving traffic back to your website through search engine optimization (SEO). The following are some tips for starting a blog:

  • Choose a topic that interests you or one that best fits with your business offerings.
  • Decide how often you will post new content (weekly? monthly?)
  • Write posts that are relevant and helpful for readers who come across them in search results.

A small business owner does not need to be a coding expert, or a web design guru in order to ensure that their website is search engine optimized.

A small business owner does not need to be a coding expert, or a web design guru in order to ensure that their website is search engine optimized. The most important thing is to understand the basic principles of SEO. Once you have this understanding then you can implement some changes on your website with confidence knowing that they will help your site rank higher in search results.

Here are 8 easy ways you can improve the search engine optimization (SEO) of your small business website:

1 – Use Good Hosting

2 – Have an Easy-to-Navigate Website

3 – Use Title Tags and Descriptions That Are Relevant To Your Business

Conclusion

Not to mention, the eight tips listed above are just a few of many ways you can ensure your website is search engine optimized. And while some may seem more complicated than others, they all have one thing in common: they’re easy to implement! So as long as you keep these tips top-of-mind when building or redesigning your site — and follow them consistently — then there’s no doubt that increasing its rank on Google should be easier than ever before. Learn more about using a google analytics to analyze your data.